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ANALISIS KEPUTUSAN PENGGUNA DALAM MEMILIH TRANSPORTASI ONLINE BERBASIS KENDARAAN RODA DUA

Nareshwara, Alphaundra (2025) ANALISIS KEPUTUSAN PENGGUNA DALAM MEMILIH TRANSPORTASI ONLINE BERBASIS KENDARAAN RODA DUA. S1 thesis, Fakultas Teknik Universitas Sultan Ageng Tirtayasa.

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Abstract

This study aims to design and develop a decision support system for selecting the best online transportation service using the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) methods. The main issue addressed is the wide range of available transportation service options, which makes it challenging for consumers to determine the best alternative based on relevant criteria such as cost, delivery speed, service coverage, and safety. The AHP method is used to determine the weight of each criterion based on its level of importance, while the TOPSIS method is applied to rank transportation service alternatives based on their closeness to the ideal solution. The results of this study show that the combination of AHP and TOPSIS yields the highest weight on the Price criterion, with a value of 0.33, and identifies GOJEK as the best alternative with a preference score of 0.821627 due to its discount offerings. This system is expected to provide deeper insights into consumer preferences when choosing online transportation modes.

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorSetiawan, Hadi197301252001121001
Thesis advisorGunawan, Akbar198309282014041001
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: 03-Fakultas Teknik > 26201-Jurusan Teknik Industri
Depositing User: Alphaundra Nareshwara
Date Deposited: 26 May 2025 01:38
Last Modified: 26 May 2025 01:38
URI: http://eprints.untirta.ac.id/id/eprint/48986

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