Hadi, Abdullah (2024) PENGARUH LABELISASI HALAL, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK TTEOKBOKKI MUJIGAE RESTO. S1 thesis, UNTIRTA.
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Abstract
This study aims to explore the impact of halal labeling, product quality, and price on the purchasing decisions for Tteokbokki at Mujigae Resto. A quantitative research method was employed, utilizing both primary and secondary data. The sampling technique used was probability sampling. The sample consisted of 79 respondents who were students from four batches of the Sharia Economics department at Sultan Ageng Tirtayasa University. Based on the t-test conducted, it can be concluded that the halal labeling variable does not significantly influence purchasing decisions, as indicated by a significance value of 0.536, which is greater than the alpha level of 0.05. Furthermore, the t-test results suggest that product quality has a positive and significant effect on purchasing decisions, demonstrated by a significance value of 0.000, which is less than the alpha level of 0.05. Similarly, the price variable is shown to have a positive and significant impact on purchasing decisions, with a significance value of 0.001, also below the alpha level of 0.05. The simultaneous F-test yielded a significance value of 0.000, which is less than 0.05, leading to the conclusion that halal labeling, product quality, and price all have a positive and significant influence on purchasing decisions. The independent variables account for 53.2% of the influence on the dependent variable, while the remaining 46.8% is attributed to other variables not examined in this study. Keywords: Halal Labeling, Product Quality, Price, Purchasing Decision
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui pengaruh labelisasi halal, kualitas produk, dan harga terhadap keputusan pembelian pada produk tteokbokki mujigae resto. Metode penelitian yang digunakan adalah metode kuantitatif. Data yang digunakan dalam penelitian yakni data primer dan sekunder. Teknik pengambilan sampel menggunakan teknik probability sampling. Sampel yang diteliti adalah sebanyak 79 responden yang merupakan mahasiswa 4 angkatan jurusan Ekonomi Syariah, Universitas Sultan Ageng Tirtayasa. Berdasarkan uji t statistik yang dilakukan, dapat disimpulkan bahwa variabel labelisasi halal secara parsial tidak berpengaruh terhadap keputusan pembelian yang ditunjukkan oleh nilai signifikansi 0.536> alpha 0.05. Berdasarkan uji t statistik yang dilakukan, dapat disimpulkan bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian yang ditunjukkan oleh nilai signifikansi 0.000< alpha 0.05. Berdasarkan uji t statistik yang dilakukan, dapat disimpulkan bahwa variabel harga berpengaruh positif dan signifikan terhadap keputusan pembelian yang ditunjukkan oleh nilai signifikansi 0.001< alpha 0.05. berdasarkan uji f simultan diperoleh nilai signifikansi 0.000<0.05, dapat disimpulkan bahwa labelisasi halal, kualitas produk, dan harga berpengaruh positf dan signifikan terhadap keputusan pembelian. Besarnya pengaruh variabel independen terhadap variabel dependen sebesar 53,2% sisanya sebesar 46,8% dipengaruhi oleh variabel lain yang tidak diteliti. | |||||||||
| Uncontrolled Keywords: | Labelisasi Halal, Kualitas Produk, Harga, Keputusan Pembelian | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah | |||||||||
| Depositing User: | Abdullah Hadi | |||||||||
| Date Deposited: | 05 Aug 2024 15:07 | |||||||||
| Last Modified: | 05 Aug 2024 15:07 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/40177 |
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