Tannia, Tannia (2024) STRATEGI PROMOSI MELALUI MEDIA SOSIAL PADA PT SINAR INTI PRIMAJAYA PERKASA CABANG SERANG. D3 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
This Final Project Report is to find out how the promotion strategy through social media at PT Sinar Inti Primajaya Perkasa Serang Branch in marketing its products. The method used is descriptive method. The type of data collected is primary data obtained from the branch manager and staff of PT Sinar Inti Primajaya Perkasa Serang branch. While secondary data is obtained from books, scientific journals, companies and online from the internet regarding promotional strategies through social media at PT Sinar Inti Primajaya Perkasa Serang Branch. Data collection in this Final Project uses interviews, observation, and secondary data documentation. The results of this Final Project are that the promotion strategy through social media carried out by PT Sinar Inti Primajaya Perkasa Serang Branch in marketing its products is quite good using 4 promotion mixes consisting of advertising, personal selling, direct marketing, and sales promotion. In implementing this promotional strategy through social media, PT Sinar Inti Primajaya Perkasa Serang Branch faces 3 main obstacles, namely the lack of HR knowledge in creating content ideas, the cost of paid advertising through social media, and sales marketing that has not been consistent in uploading content through social media.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Laporan Tugas Akhir ini untuk mengetahui bagaimana strategi promosi melalui media sosial pada PT Sinar Inti Primajaya Perkasa Cabang Serang dalam memasarkan produknya. Metode yang digunakan adalah metode deskriptif. Jenis data yang dikumpulkan adalah data primer yang didapat dari branch manager dan staff PT Sinar Inti Primajaya Perkasa cabang Serang. Sedangkan data sekunder diperoleh dari buku, jurnal ilmiah, perusahaan maupun secara online dari internet mengenai strategi promosi melalui media sosial pada PT Sinar Inti Primajaya Perkasa Cabang Serang. Pengumpulan data dalam Tugas Akhir ini menggunakan wawancara, observasi, dan dokumentasi data sekunder. Hasil Tugas Akhir ini yaitu bahwa strategi promosi melalui media sosial yang dilakukan oleh PT Sinar Inti Primajaya Perkasa Cabang Serang dalam memasarkan produknya sudah cukup baik menggunakan 4 bauran promosi yang terdiri dari advertising, personal selling, direct marketing, dan sales promotion. Dalam implementasi strategi promosi melalui media sosial ini PT Sinar Inti Primajaya Perkasa Cabang Serang menghadapi 3 kendala utama yaitu kurangnya pengetahuan SDM dalam membuat ide konten, biaya iklan berbayar melalui media sosial, dan sales marketing yang belum konsisten dalam mengunggah konten melalui media sosial. | |||||||||
| Uncontrolled Keywords: | Promotion Mix; Promotion Strategy; Social Media Bauran Promosi; Strategi Promosi; Media Sosial | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HE Transportation and Communications |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Tannia Tannia | |||||||||
| Date Deposited: | 25 Jul 2024 16:06 | |||||||||
| Last Modified: | 10 Aug 2024 15:16 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39512 |
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