SUPRIATINENGSIH, ANISA (2026) IMPLEMENTASI KEBIJAKAN LARANGAN PEREDARAN MINUMAN BERALKOHOL DI KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Permasalahan penyalahgunaannya minuman Beralkohol yang mempunyai dampak yang serius pada kesehatan pengonsumsi atau Masyarakat, menjadi isu sosial yang krusial di Kota Serang. Berdasarkan Peraturan Daerah Kota Serang No 2 Tahun 2010 Tentang Pencegahan Pemberantasan dan Penanggulangan Penyakit Masyarakat yang salah satunya menggolongkan Minuman Keras atau Minuman Beralkohol termasuk Penyakit Masayarakat. Dalam Pasal 7 Bagian ketiga tentang Minuman Keras dijelaskan bahwa setiap orang dilarang meminum minuman beralkohol. Penelitian ini bertujuan untuk menganalisis implementasi kebijakan tersebut dengan pendekatan kualitatif deskriptif dan menggunakan model implementasi kebijakan Donald Van Meter dan Carel Van Horn, yang mencakup 6 variabel utama yaitu ukuran dan tujuan kebijakan, sumber daya, karakteristik dari agen pelaksana/implementator, komunikasi antar organisasi dan kegiatan pelaksanaan, kecenderungan/disposisi para pelaksana, kondisi lingkungan ekonomi, sosial dan politik. Proses pengumpulan data dilakukan dengan observasi, wawancara, dan studi dokumentasi. Proses pengumpulan data dilakukan dengan observasi, wawancara, dan studi dokumentasi. Penentuan informan bersifat purposive informant, meliputi Sekertariat Daerah, Satuan Polisi Pamong Praja Kota Serang, Polres Kota Serang, Dinas Perindustrian Perdagangan, dan Koperasi Kota Serang, Dinas Kesehatan Kota Serang, Pelaku Usaha Jamu, dan Masyarakat. Hasil Penelitian menunjukan bahwa Implementasi Kebijakan Larangan Perdaran Minuman Beralkohol di Kota Serang masih belum berjalan optimal, karena meskipun telah memiliki dasar hukum yang jelas dan didukung oleh instansi pelaksana seperti Satpol PP, Polres, dan Disperindagkop, masih ditemukan penjualan alkohol secara bebas akibat keterbatasan sumber daya, lemahnya koordinasi antarinstansi, rendahnya kesadaran masyarakat, serta belum adanya standar dan pengawasan yang konsisten dari Pemerintah Daerah. Kata Kunci : Implementasi Kebijakan, Minuman Beralkohol, Kota Serang. The problem of alcohol abuse, which has serious impacts on the health of consumers and the community, has become a crucial social issue in Serang City. Based on Serang City Regional Regulation No. 2 of 2010 concerning the Prevention, Eradication, and Management of Social Diseases, one of the provisions classifies alcoholic beverages as a social disease. Article 7, Part Three, concerning Alcoholic Beverages, explains that everyone is prohibited from consuming alcoholic beverages. This study aims to analyze the implementation of the policy with a descriptive qualitative approach and uses the policy implementation model of Donald Van Meter and Carel Van Horn, which includes 6 main variables, namely the size and objectives of the policy, resources, characteristics of the implementing agent/implementer, communication between organizations and implementation activities, tendencies/dispositions of implementers, economic, social and political environmental conditions. The data collection process is carried out by observation, interviews, and documentation studies. The data collection process is carried out by observation, interviews, and documentation studies. The determination of informants is purposive informants, including the Regional Secretariat, the Serang City Civil Service Police Unit, the Serang City Police, the Department of Industry, Trade, and Cooperatives of Serang City, the Serang City Health Office, Herbal Medicine Business Actors, and the Community. Research results indicate that the implementation of the Alcoholic Beverage Distribution Prohibition Policy in Serang City is still not optimal. Despite having a clear legal basis and support from implementing agencies such as the Public Order Agency (Satpol PP), the Police, and the Department of Industry, Trade, and Cooperatives, the free sale of alcohol is still found due to limited resources, weak inter-agency coordination, low public awareness, and the lack of consistent standards and oversight from the Regional Government. Policy Implementation, Alcoholic Beverages, Serang City.

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