IRAWAN, BAGUS FAJAR (2025) POLA ADAPTASI PEDAGANG TOKO KELONTONG TRADISIONAL DALAM MENGADAPI PERSAINGAN RITEL MODERN DI DESA BENDA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
BAGUS FAJAR IRAWAN_2290190070_FULL TEXT.pdf Restricted to Registered users only Download (1MB) | Request a copy |
|
Text (SKRIPSI)
Bagus Fajar Irawan-2290190070-CP.pdf Restricted to Registered users only Download (94kB) | Request a copy |
|
Text
BAGUS FAJAR IRAWAN__2290190070_01.pdf Restricted to Registered users only Download (634kB) | Request a copy |
|
Text (SKRIPSI)
BAGUS FAJAR IRAWAN_2290190070_02.pdf Restricted to Registered users only Download (245kB) | Request a copy |
|
Text (SKRIPSI)
BAGUS FAJAR IRAWAN_2290190070_03.pdf Restricted to Registered users only Download (217kB) | Request a copy |
|
Text (SKRIPSI)
BAGUS FAJAR IRAWAN_2290190070_04.pdf Restricted to Registered users only Download (213kB) | Request a copy |
|
Text (SKRIPSI)
BAGUS FAJAR IRAWAN_2290190070_05.pdf Restricted to Registered users only Download (139kB) | Request a copy |
|
Text (SKRIPSI)
BAGUS FAJAR IRAWAN_2290190070_REF.pdf Restricted to Registered users only Download (103kB) | Request a copy |
|
Text (SKRIPSI)
BAGUS FAJAR IRAWAN_2290190070_LAMP.pdf Restricted to Registered users only Download (820kB) | Request a copy |
Abstract
This thesis discusses the adaptation patterns of traditional grocery store traders in facing modern retail competition in the village of Benda. This research aims to describe and identify the adaptation patterns carried out by traditional grocery store traders in facing competition with modern retail in Benda village. Apart from that, this research also focuses on analyzing the adaptation patterns carried out by grocery store traders in competing with modern retail. This research uses a qualitative method with a descriptive approach through observation, interviews and documentation techniques. This research uses Farancis Fukuyama's social capital theory. The location of the research was in Benda Village, Tangerang Regency. The results of this research show that there is a need for traditional grocery store traders to adapt to the existence of modern retail in Benda Village. For them, the existence of modern retail creates competition between traditional grocery stores and modern retail.
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Skripsi ini membahas tentang pola adaptasi pedagang toko kelontong tradisional dalam menghadapi persaingan ritel modern di desa benda. Penelitian ini bertujuan untuk mendeskripsikan serta mengidentifikasi bagaimana pola adaptasi yang dilakukan pedagang toko kelontong tradisional dalam menghadapi persaingan dengan ritel modern di desa benda. Selain itu, juga penelitian ini fokus menganalisis pola adaptasi yang dilakukan para pedagang toko kelontong dalam bersaing dengan ritel modern. Pada penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif melalui teknik observasi, wawancara, dan dokumentasi. Penelitian ini menggunakan teori modal sosial Farancis Fukuyama. Lokasi penelitian dilakukan di Desa benda Kabupaten Tangerang. Hasil penelitian ini menunjukan temuan, bahwa terdapat keharusan bagi pedagang toko kelontong tradisional untuk beradaptasi terhadap keberadaan ritel modern di Desa Benda. Bagi mereka keberadaan ritel modern ini menimbulkan persaingan antara toko kelontong tradisional dan ritel modern. | |||||||||
| Uncontrolled Keywords: | Adaptation Patterns, Grocery Store Traders, Modern Retail Pola Adaptasi, Pedagang Toko Kelontong, Ritel Modern | |||||||||
| Subjects: | L Education > L Education (General) | |||||||||
| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan 02-Fakultas Keguruan dan Ilmu Pendidikan > 87204-Jurusan Pendidikan Sosiologi |
|||||||||
| Depositing User: | Mr Bagus fajar irawan | |||||||||
| Date Deposited: | 18 Nov 2025 03:57 | |||||||||
| Last Modified: | 18 Nov 2025 03:57 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/56072 |
Actions (login required)
 |
View Item |