PENGARUH LITERASI KEUANGAN SYARIAH, PERSEPSI KEMUDAHAN, PERSEPSI KEGUNAAN, FITUR LAYANAN DAN KEAMANAN TERHADAP MINAT MENGGUNAKAN E-MONEY LINKAJA SYARIAH (Studi Kasus Pada Generasi Z Di Kota Serang)

Bahtiar, Bahtiar (2025) PENGARUH LITERASI KEUANGAN SYARIAH, PERSEPSI KEMUDAHAN, PERSEPSI KEGUNAAN, FITUR LAYANAN DAN KEAMANAN TERHADAP MINAT MENGGUNAKAN E-MONEY LINKAJA SYARIAH (Studi Kasus Pada Generasi Z Di Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Interest in using e-money is an important aspect in encouraging Islamic financial inclusion among the community, especially Generation Z. This study aims to determine the Influence of Islamic Financial Literacy, Perceived Ease, Perceived Usefulness, Service Features, and Security on Interest in Using E-Money LinkAja Syariah (Case Study on Generation Z in Serang City). This research is a quantitative study, data collection used questionnaires, observations, interviews, and documentation. The sample used was 290 respondents using IBM SPSS 23.0 software. Based on the results of the analysis using IBM SPSS 23.0 software, it is known that sharia financial literacy, perceived convenience, perceived usefulness, and service features have a positive and significant effect on interest in using LinkAja sharia e-money in generation Z in Serang City, while security has no effect on interest in using LinkAja sharia e-money in generation Z in Serang City. Simultaneously, sharia financial literacy, perceived convenience, perceived usefulness, service features and security have a significant influence on interest in using LinkAja sharia e-money among generation Z in Serang City.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	Mukhsin, Moh	196806142007011001
Thesis advisor	Atiah, Isti Nuzulul	198805022018032001

Additional Information:

Minat menggunakan e-money menjadi aspek penting dalam mendorong inklusi keuangan syariah di kalangan masyarakat, khususnya Generasi Z. Penelitian ini bertujuan untuk mengetahui Pengaruh Literasi Keuangan Syariah, Persepsi Kemudahan, Persepsi Kegunaan, Fitur Layanan, dan Keamanan Terhadap Minat Menggunakan E-Money LinkAja Syariah (Studi Kasus Pada Generasi Z di Kota Serang). Penelitian ini adalah penelitian kuantitatif, pengumpulan data yang digunakan menggunakan kuesioner (angket), observasi, wawancara, dan dokumentasi. Sampel yang digunakan berjumlah 290 responden menggunakan bantuan software IBM SPSS 23.0. Berdasarkan hasil analisis dengan menggunakan software IBM SPSS 23.0 diketahui literasi keuangan syariah, persepsi kemudahan, persepsi kegunaan, dan fitur layanan berpengaruh positif dan signifikan terhadap minat menggunakan e-money LinkAja syariah pada generasi Z di Kota Serang, sedangkan keamanan tidak berpengaruh terhadap minat menggunakan e-money LinkAja syariah pada generasi Z di Kota Serang. Secara simultan, literasi keuangan syariah, persepsi kemudahan, persepsi kegunaan, fitur layanan dan keamanan berpengaruh signifikan terhadap minat menggunakan e-money LinkAja syariah pada generasi Z di Kota Serang.

Uncontrolled Keywords:

Interest in Using, Perception of Convenience, Perception of Usefulness, Security, Service Features, Sharia Financial Literacy Fitur Layanan, Keamanan, Minat Menggunakan, Literasi Keuangan Syariah, Persepsi Kemudahan, Persepsi Kegunaan

Subjects:

H Social Sciences > HB Economic Theory

Divisions:

05-Fakultas Ekonomi dan Bisnis
05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah

Depositing User:

Bahtiar Bahtiar Bahtiar

Date Deposited:

10 Oct 2025 02:41

Last Modified:

10 Oct 2025 02:41

URI:

http://eprints.untirta.ac.id/id/eprint/55108

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