WIBAWA, MUGIA PURNA (2025) STRATEGI PENINGKATAN PERAN DAN LAYANAN TEMPAT PEMASARAN IKAN PALABUHANRATU. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Fish marketing centers are functional facilities in fishing ports that provide fish marketing services through an auction mechanism. In addition, the services provided should contribute to the sustainability of fishing activities and the interests of local governments. The purpose of this study is to describe the existing conditions and formulate strategies to improve the role and services available. This study was conducted at the TPI PPNP from February to May 2025. This study used a qualitative approach. Data collection was conducted using interviews, questionnaires, and documentation. Data analysis used the Miles and Huberman model and the SWOT method. The results of the study show that accessibility and speed of service are the main strengths. Meanwhile, administrative requirements, service flow, and rule enforcement need to be improved. TPI PPNP also plays a role in collecting data on fish catches and collecting levies. The SWOT analysis results show that TPI PPNP is in quadrant II, thus supporting a diversification strategy. The priority strategies that can be implemented are utilizing facilities and infrastructure for education and periodic approaches to fishermen regarding their rights, obligations, and services at the TPI. Improving the capacity and professionalism of managers so that services run optimally and conducting regular education about the benefits of available services and ease of access.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Tempat pemasaran ikan merupakan fasilitas fungsional pada suatu pelabuhan perikanan yang berfungsi menyediakan jasa pemasaran ikan dengan mekanisme lelang. Selain itu, layanan yang disediakan seharusnya dapat berkontribusi pada keberlanjutan aktivitas nelayan maupun kepentingan pemerintah daerah. Tujuan penelitian ini yaitu mendeskripsikan kondisi eksisting dan merumuskan strategi peningkatan peran dan layanan yang tersedia. Penelitian ini dilakukan di TPI PPNP pada Februari-Mei 2025. Penelitian ini menggunakan pendekatan kualitatif. Pengumpulan data menggunakan metode wawancara, kuesioner, dan dokumentasi. Analisis data menggunakan model Miles and Huberman dan metode SWOT. Hasil penelitian menunjukkan bahwa aspek aksesibilitas dan kecepatan pelayanan menjadi kekuatan utama. Sementara persyaratan administrasi, alur pelayanan, dan penerapan aturan perlu diperbaiki. TPI PPNP juga berperan dalam pengumpulan data ikan hasil tangkapan dan pengumpulan retribusi. Hasil analisis SWOT menunjukkan bahwa posisi TPI PPNP berada di kuadran II, sehingga mendukung strategi diversifikasi. Strategi prioritas yang dapat diterapkan adalah memanfaatkan sarana dan prasarana untuk edukasi dan pendekatan berkala kepada nelayan terkait hak, kewajiban, dan layanan di TPI. Meningkatkan kapasitas dan profesionalitas pengelola agar layanan berjalan optimal serta melakukan edukasi rutin tentang manfaat layanan yang tersedia serta kemudahan aksesnya. | |||||||||
| Subjects: | S Agriculture > SH Aquaculture. Fisheries. Angling | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54244-Program Studi Ilmu Perikanan |
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| Depositing User: | Mugia Purna Wibawa | |||||||||
| Date Deposited: | 09 Sep 2025 06:28 | |||||||||
| Last Modified: | 09 Sep 2025 06:28 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/54488 |
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