WIDODO, AKBAR WAHYU (2025) STRATEGI PENGEMBANGAN USAHATANI VANILI (Vanilla Planifolia) DI KECAMATAN MANCAK KABUPATEN SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to formulate a development strategy for vanilla farming in Mancak District, Serang Regency, Banten Province. Although vanilla is known for its high economic value in the global market, vanilla farming in Mancak District has not developed optimally. The main challenges include limited production, lack of financial record-keeping, low technological innovation, and external constraints such as unpredictable weather and insufficient government support. Data were collected through observation, interviews, and documentation, and analyzed using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) matrix, and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The analysis results indicate that vanilla farming falls into quadrant I of the IE matrix, with an IFE score of 3.35 and an EFE score of 3.34, indicating a "grow and build" strategic position. This study is expected to serve as a reference to enhance the effectiveness and competitiveness of vanilla farming in Mancak District in a sustainable manner.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk merumuskan strategi pengembangan usahatani vanili di Kecamatan Mancak, Kabupaten Serang, Provinsi Banten. Meskipun vanili dikenal memiliki nilai ekonomi yang tinggi di pasar global, usahatani vanili di Kecamatan Mancak belum berkembang optimal. Tantangan utama meliputi keterbatasan produksi, kurangnya pencatatan keuangan, rendahnya inovasi teknologi, dan kendala eksternal seperti cuaca yang tidak menentu dan kurangnya dukungan pemerintah. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, serta dianalisis menggunakan Evaluasi Faktor Internal (IFE), Evaluasi Faktor Eksternal (EFE), matriks Internal-Eksternal (IE), dan analisis SWOT (Kekuatan, Kelemahan, Peluang, Ancaman). Hasil analisis menunjukkan bahwa usahatani vanili berada pada kuadran I matriks IE, dengan skor IFE 3,35 dan skor EFE 3,34, yang menunjukkan posisi strategis "tumbuh dan bangun". Penelitian ini diharapkan dapat menjadi referensi untuk meningkatkan efektivitas dan daya saing usahatani vanili di Kecamatan Mancak secara berkelanjutan. | |||||||||
| Uncontrolled Keywords: | Vanilla Farming Mancak District , Development Strategy, Internal-External Analysis, SWOT Analysis. Usahatani Vanili Kecamatan Mancak, Strategi Pengembangan, Analisis Internal-Eksternal, Analisis SWOT. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mr Akbar wahyu Widodo | |||||||||
| Date Deposited: | 12 Sep 2025 02:40 | |||||||||
| Last Modified: | 12 Sep 2025 02:40 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/54394 |
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