Rahmawati, Dwi (2025) KONSEP DIRI MAHASISWI PENCINTA MAKEUP SEBAGAI ANGGOTA BEAUTY BRAND COMMUNITY (Studi Fenomenologi Pada Anggota Pinkflash Community). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The rapid growth of the beauty industry in the digital era has led to the rise of beauty brand communities, including the Pinkflash Community on Telegram. This community is uniquely identified by its consistent use of the color pink. The involvement of female university students in this community plays a role in shaping their identity and self-concept. This study explores the self-concept of makeup-enthusiast students who are members of the Pinkflash Community, based on the dimensions of knowledge, expectations, and evaluation. Using a qualitative approach with a constructivist paradigm, this research adopts Alfred Schutz’s phenomenological method, the self-concept theory by Calhoun and Acocella, and relevant identity theories. The findings indicate that the participants have a positive self-concept and identify as beauty content creators. They are confident in their makeup skills. The “because motive” stems from an interest in Pinkflash products and the beauty world, while the “in order to motive” includes recommending products, inviting others, gaining product access, and joining offline events. The community is perceived as an emotionally and socially supportive space that encourages personal growth. Communication experiences are described as enjoyable and meaningful, strengthening both personal and professional identity.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Pertumbuhan industri kecantikan di era digital mendorong munculnya beauty brand community, salah satunya Pinkflash Community yang berbasis media sosial Telegram. Uniknya komunitas ini memiliki ciri khas warna pink di setiap kegiatannya. Keikutsertaan mahasiswi dalam komunitas ini turut membentuk bagaimana mereka membentuk identitas dan berkembang menjadi konsep diri. Oleh karena itu, Penelitian ini bertujuan untuk mengetahui konsep diri mahasiswi pencinta makeup yang menjadi anggota Pinkflash Community, berdasarkan dimensi pengetahuan, harapan dan penilaian. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma konstruktivisme. Metode dan teori yang digunakan adalah fenomenologi Alfred Schutz, dan teori konsep diri dari Calhoun dan Acocella, serta teori Identitas yang relevan dalam penelitian ini. Hasil penelitian menunjukkan bahwa ketiga subjek memiliki konsep diri yang positif dan membentuk identitas diri sebagai beauty content creator. Mereka percaya pada kemampuan diri, terutama dalam hal makeup. “Because motive” bergabung muncul dari minat terhadap produk Pinkflash dan dunia kecantikan, sementara “In order to motive” tercermin dalam dorongan untuk merekomendasikan produk, mengajak orang lain bergabung, memperoleh akses produk, serta mengikuti kegiatan offline. Pinkflash Community dimaknai oleh ketiga informan sebagai ruang yang mendukung secara emosional dan sosial, serta memperkuat pengembangan diri. Pengalaman komunikasi dalam komunitas dirasa menyenangkan dan berkesan, sekaligus memperkuat identitas personal maupun profesional. | ||||||
| Uncontrolled Keywords: | Self-Concept, Beauty Brand Community, Phenomenology, Female University Students Konsep Diri, Beauty Brand Community, Fenomenologi, Mahasiswi | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Dwi Dwi Rahmawati | ||||||
| Date Deposited: | 11 Sep 2025 02:15 | ||||||
| Last Modified: | 11 Sep 2025 02:15 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/54076 |
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