Inasya, Iffa Sabrina (2025) PERAN HUMAS DINAS LINGKUNGAN HIDUP KOTA CILEGON DALAM MENGATASI KRISIS REPUTASI (Studi Kasus Kebakaran TPSA Bagendung Kota Cilegon). S1 thesis, Universitas Sultan Ageng Tirtayasa.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
Iffa Sabrina Inasya_6662210121_FullText.pdf Restricted to Registered users only Download (3MB) |
|
Text
Iffa Sabrina Inasya_6662210121_CP.pdf Restricted to Registered users only Download (270kB) |
|
Text
Iffa Sabrina Inasya_6662210121_01.pdf Restricted to Registered users only Download (1MB) |
|
Text
Iffa Sabrina Inasya_6662210121_02.pdf Restricted to Registered users only Download (338kB) |
|
Text
Iffa Sabrina Inasya_6662210121_03.pdf Restricted to Registered users only Download (304kB) |
|
Text
Iffa Sabrina Inasya_6662210121_04.pdf Restricted to Registered users only Download (1MB) |
|
Text
Iffa Sabrina Inasya_6662210121_05.pdf Restricted to Registered users only Download (177kB) |
|
Text
Iffa Sabrina Inasya_6662210121_Ref.pdf Restricted to Registered users only Download (222kB) |
|
Text
Iffa Sabrina Inasya_6662210121_Lamp.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study aims to determine the role of public relations carried out by the Cilegon City Environmental Agency in handling the reputation crisis due to the Bagendung Final Waste Disposal Site (TPSA) fire. The repeated fire incidents, in 2019 and again in 2024, gave rise to various negative perceptions from the community and became the focus of the public and media, thus impacting the institution's reputation. This study uses a qualitative approach with a case study method, through in-depth interviews with informants who were directly involved in handling the crisis. Data collection techniques were carried out through in depth interviews with informants who played a direct role in the crisis communication process, and supported by documentation and observation. The theory used in this study is the reputation theory by Fombrun, which includes four dimensions: credibility, trustworthiness, reliability, and social responsibility. The results of the study show that the Cilegon City Environmental Agency, although it does not have a formal public relations structure, still carries out public communication functions through several functional officials and technical units such as the Bagendung TPSA UPTD. The strategies implemented include clarification on social media, delivery of technical information, and coordination across agencies such as BPBD, Diskominfo, and the Social Service. However, the role of public relations is still reactive and has not been systematically structured based on the principles of strategic communication. This research is expected to be a study material in strengthening government public relations practices, especially in managing reputation in the midst of a crisis situation.
| Item Type: | Thesis (S1) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Additional Information: | Penelitian ini bertujuan untuk mengetahui bagaimana peran kehumasan yang dijalankan oleh Dinas Lingkungan Hidup Kota Cilegon dalam menangani krisis reputasi akibat peristiwa kebakaran Tempat Pembuangan Sampah Akhir (TPSA) Bagendung. Peristiwa kebakaran yang terjadi berulang, pada tahun 2019 dan kembali terjadi pada tahun 2024, memunculkan berbagai persepsi negatif dari masyarakat serta menjadi sorotan publik dan media, sehingga berdampak terhadap reputasi institusi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melalui wawancara mendalam terhadap informan yang terlibat langsung dalam penanganan krisis. Teknik pengumpulan data dilakukan melalui wawancara mendalam terhadap informan yang berperan langsung dalam proses komunikasi krisis, serta didukung dengan dokumentasi dan observasi. Teori yang digunakan dalam penelitian ini adalah teori reputasi oleh Fombrun, yang mencakup empat dimensi: kredibilitas, kepercayaan (trustworthiness), keterhandalan (reliability), dan tanggung jawab sosial (social responsibility). Hasil penelitian menunjukkan bahwa DLH Kota Cilegon, meskipun tidak memiliki struktur humas formal, tetap menjalankan fungsi komunikasi publik melalui beberapa pejabat fungsional dan unit teknis seperti UPTD TPSA Bagendung. Strategi yang dilakukan meliputi klarifikasi di media sosial, penyampaian informasi teknis, serta koordinasi lintas instansi seperti BPBD, Diskominfo, dan Dinas Sosial. Namun, peran kehumasan tersebut masih bersifat reaktif dan belum terstruktur secara sistematis berdasarkan prinsip-prinsip komunikasi strategis. Penelitian ini diharapkan dapat menjadi bahan kajian dalam memperkuat praktik kehumasan pemerintahan, khususnya dalam mengelola reputasi di tengah situasi krisis. | ||||||
| Uncontrolled Keywords: | Reputation, Public Relations, Cilegon City Environmental Service Reputasi, Hubungan Masyarakat, Dinas Lingkungan Hidup Kota Cilegon | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
||||||
| Depositing User: | Ms. Iffa Sabrina Inasya | ||||||
| Date Deposited: | 04 Sep 2025 05:59 | ||||||
| Last Modified: | 04 Sep 2025 05:59 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/53539 |
Actions (login required)
 |
View Item |