Miranda, Cindy Christine (2025) Strategi Bersaing Industri Makanan Beku Untuk Mempertahankan Pangsa Pasar di Indonesia. Master thesis, Fakultas Teknik Universitas Sultan Ageng Tirtayasa.
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Abstract
Perubahan perilaku konsumen akibat dari pandemi COVID-19 memberikan dampak signifikan bagi profitabilitas perusahaan. Penelitian ini menganalisis industri makanan beku di Indonesia dengan pendekatan Structure-Conduct-Performance (SCP) dan Game Theory. Hasil menunjukkan industri ini bersifat oligopoli ketat. Pangsa pasar Perusahaan CPIN dengan 42,50% dan perusahaan JAPFA dengan 37,60% Berdasarkan Top Brand Award, produk Fiesta unggul dan diurutan kedua produk so good. Nilai return on assets (ROA) perusahaan CPIN dan JAPFA, memiliki return positif yang konsisten. Nilai debt to equity (DERR) kurang dari 70% hanya dimiliki oleh CPIN. Nilai return on equity (ROE), perusahaan CPIN dan JAPFA cenderung stabil dalam melakukan kegiatan usahanya. Nilai net profit margin (NPM) perusahaan CPIN dan JAPFA cenderung stabil. Nash Ekuilibrium Cournot perusahaan CPIN sebesar 37.143.505 pcs dan JAPFA sebesar 55.111.997 pcs. Ilustrasi best response model Bertrand, CPIN menaikkan harga 9% diproyeksikan harga pasar Rp. 73.053 Sedangkan, best response JAPFA menaikkan harga 7% proyeksi harga pasar Rp. 54.921.
| Item Type: | Thesis (Master) | |||||||||
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| Uncontrolled Keywords: | Structure, Conduct and Performance (SCP), Makanan beku, Oligopoli, Game Theory, Model Cournot, Model Bertrand | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | 03-Fakultas Teknik | |||||||||
| Depositing User: | Cindy Christine Miranda | |||||||||
| Date Deposited: | 11 Jul 2025 02:51 | |||||||||
| Last Modified: | 11 Jul 2025 02:51 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/51195 |
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