Hapipah, Siti (2025) EFEKTIVITAS DAN MINAT PENGGUNAAN MOBILE BANKING DI ERA DIGITAL. D3 thesis, Universitas sultan Ageng Tirtayasa.
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Abstract
This observation aims to determine the effectiveness and interest in using mobile banking in the digital era. This observation was carried out by looking at the results of a survey conducted by Katadata.co.id online through PopPoll and based on information published by Bank Indonesia in 2024. The survey results stated that BCA Mobile was the most popular mobile banking, both in terms of interface and available features. Guaranteed convenience and security make many customers choose banking services from this bank. The results of the survey in 2024 showed that the mobile banking service most in demand by customers was BCA Mobile compared to mobile banking applications offered by other banks.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Pengamatan ini bertujuan untuk mengetahui efektivitas dan minat pengunaan mobile banking di era digital. Pengamatan ini dilakukan dengan melihat hasil survei yang dilakukan oleh Katadata.co.id secara online melalui PopPoll dan berdasarkan informasi yang dipublikasikan oleh Bank Indonesia di tahun 2024. Hasil survei menyatakan BCA Mobile sebagai mobile banking paling diminati, baik dari segi interface dan fitur-fitur yang tersedia. Kenyamanan dan keamanan yang terjamin membuat banyak nasabah memilih layanan perbankan dari bank tersebut. Hasil survei di tahun 2024 layanan mobile banking yang paling diminati oleh nasabah adalah BCA Mobile dibandingkan aplikasi mobile banking yang ditawarkan bank lainnya. | |||||||||
| Uncontrolled Keywords: | Digital Era, Effectiveness, Mobile Banking Efektivitas, Era Digital, Mobile Banking | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61406-Program Diploma III Keuangan Perbankan |
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| Depositing User: | Siti Hapipah | |||||||||
| Date Deposited: | 03 Jul 2025 04:24 | |||||||||
| Last Modified: | 03 Jul 2025 04:24 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/50270 |
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