Saiya, Febrianti Sabrina Isti (2025) Perencanaan Program Sanitasi pada Divisi CSR PT.Standard Toyo Polymer di Kelurahan Gerem, Kota Cilegon. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research aims to analyze the CSR strategy implemented by PT. Standard Toyo Polymer in creating a healthy environment in Gerem Village, as well as its impact on the welfare of the local community. A qualitative approach was used to explore data through in-depth interviews, observations and documentation studies. The research results show that PT. Standard Toyo Polymer applies a PR Strategy Planning model which consists of four steps, namely fact finding, planning, action and communication, and evaluating. focuses on environmental management, providing sanitation facilities, and health education. These programs contribute significantly to reducing environmental pollution, improving water quality, and providing health education to the community. Overall, CSR PT. Standard Toyo Polymer has had a positive impact on creating a healthier and better environment in Gerem Village, which also has an impact on improving the quality of life of the local community. This research provides an overview of how companies develop a strategy for a CSR program, the role of companies in sustainable development and community empowerment through targeted CSR activities.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menganalisis strategi CSR yang diterapkan oleh PT. Standard Toyo Polymer dalam menciptakan lingkungan yang sehat di Kelurahan Gerem, serta terhadap kesejahteraan masyarakat setempat. Penelitian ini menggunakan Model Perencanaan PR oleh Cutlip & Center yang memiliki empat Langkah yaitu Fact Finding, Planning, Action & Communication, Evaluating. Metode deskriptif kualitatif digunakan untuk menggali data melalui wawancara mendalam, observasi, dan studi dokumentasi. Penerapan Empat Langkah yaitu Fact Finding, ditemukan permasalahan sanitasi sosial, masyarakat Kelurahan Gerem belum sepenuhnya bebas dari kebiasaan BABS & hal tersebut memicu pencemaraan tanah & air di lingkungan sekitar. Planning CSR PT Standard Toyo Polymer Bersama dengan perusahaan lain (Paguyuban CSR) bekerjasama untuk menuntaskan permasalahan dengan merencanakan program pembangunan jamban dan pembagian bioseptictank. Action and Communication pelaksanaan program pembanguna jamban dan pemasangan Bioseptictank didampingi dan dibantu oleh organisasi masyarakat dan pemerintah setempat, sosialisasi manfaat program dilakukan sebelumnya sebagai bentuk komunikasi kepada masyarakat. dan evaluating, program berhasil dirampungkan dengan Pembangunan jamban di 36 titik dan pemasangan Bioseptictank sebanyak 119 buah. Setelah tiga tahun program dilaksanakan divisi CSR PT Standard Toyo Polymer baru sekali mengevaluasi Kembali program pada tahun 2023 dan berdasarkan hasil wawancara peneliti dengan narasumber menyampaikan program yang dibangun masih digunakan dengan baik oleh masyarakat yang membutuhkan. | |||||||||
| Uncontrolled Keywords: | Corporate Social Responsibility (CSR), PT. Standard Toyo Polymer, healthy environment, Gerem Village, sustainable development. Corporate Social Responsibility (CSR), PT. Standard Toyo Polymer, lingkungan sehat, Kelurahan Gerem, pembangunan berkelanjutan. | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Mrs Febriyanti Sabrina | |||||||||
| Date Deposited: | 23 May 2025 08:18 | |||||||||
| Last Modified: | 23 May 2025 08:18 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/48962 |
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