SUDRAJAT, RIZKI (2025) STRATEGI KAMPANYE PARTAI GOLKAR PADA PEMILIHAN UMUM 2024 DI KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research aims to determine the Golkar Party's strategy in gaining the support of the people of Serang City in the 2024 Election as well as the campaign methods used by the Golkar Party in the 2024 Election in Serang City with a focus on efforts to increase voter support in winning the 2024 election in Serang City. Using a qualitative approach, this research collected data through interviews, observation and documentation involving the Chair of the DPD, the Election Winning Body, political observers and the people of Serang City. The research results show that the Golkar Party's campaign strategy includes mapping potential voters, strengthening volunteer networks, and using social media to reach young voters. In addition, conventional communication approaches have proven effective in increasing voter trust and engagement. The conclusions of this research confirm that the combination of digital strategies, conventional-based campaigns and adaptive communication contributed significantly to the effectiveness of the Golkar Party's campaign.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui strategi Partai Golkar dalam meraih dukungan masyarakat Kota Serang pada Pemilu 2024 serta Metode kampanye yang digunakan Partai Golkar pada pemilu 2024 di Kota Serang, dengan fokus pada upaya meningkatkan dukungan pemilih dalam memenangkan pemilu 2024 di Kota Serang. Metode Penelitian yang digunakan adalah pendekatan kualitatif, penelitian ini mengumpulkan data melalui wawancara, observasi, dan dokumentasi yang melibatkan Ketua DPD, Badan Pemenangan Pemilu, pengamat politik, serta masyarakat Kota Serang. Hasil penelitian menunjukkan bahwa strategi kampanye Partai Golkar mencakup pemetaan pemilih potensial, penguatan jaringan relawan, serta pemanfaatan media sosial untuk menjangkau pemilih. Selain itu, pendekatan komunikasi yang dengan konvensional terbukti efektif dalam meningkatkan kepercayaan dan keterlibatan pemilih. Simpulan dari penelitian ini menegaskan bahwa kombinasi strategi digital, kampanye berbasis konvensional, dan komunikasi yang adaptif berkontribusi signifikan terhadap efektivitas kampanye Partai Golkar. | |||||||||
| Uncontrolled Keywords: | Campaign strategy, Golkar Party, 2024 General Election. Strategi kampanye, Partai Golkar, Pemilihan Umum 2024. | |||||||||
| Subjects: | J Political Science > JA Political science (General) | |||||||||
| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan 02-Fakultas Keguruan dan Ilmu Pendidikan > 87205-Jurusan Pendidikan Pancasila dan Kewarganegaraan |
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| Depositing User: | Mr Rizki Sudrajat | |||||||||
| Date Deposited: | 14 May 2025 05:51 | |||||||||
| Last Modified: | 14 May 2025 05:51 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/48620 |
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