Nadiatuzzahra, Nadiatuzzahra (2025) PENGARUH TERPAAN KONTEN, GAYA HIDUP ISLAMI DAN PENDAPATAN TERHADAP PERILAKU KONSUMTIF PADA PLATFORM TIKTOKSHOP (Studi Kasus pada Mahasiswa Jurusan Ekonomi Syariah Universitas Sultan Ageng Tirtayasa). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to determine how exposure to content, Islamic lifestyle and income affect consumer behavior on the TikTokshop platform. In this study, the population was students majoring in Islamic economics using the Slovin formula. The research method used in this study is quantitative, the type of data used is primary where the sample taken was 76 respondents by distributing questionnaires via Google Form using purposive sampling techniques. The research analysis method was carried out using multiple linear regression with data processing using SPSS 23. The results of the study indicate that the variables of Content Exposure, Islamic Lifestyle and Income simultaneously have a significant effect on Consumptive Behavior with the results of F count > F table (72,868 > 2.73). Content Exposure has a significant effect on consumptive behavior with the results of T count > T table (3.709 > 1.99). ). Islamic Lifestyle has a significant effect on Consumptive Behavior with the results of T count>T table (2.358> 1.99). Income does not have a significant effect on Consumptive Behavior with the results of T count<T table (-0.135<1.99)
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini memiliki tujuan untuk mengetahuui bagaimana pengaruh terpaan konten, gaya hidup islami dan pendapatan terhadap perilaku konsumtif pada platform tiktokshop. Pada penelitian ini populasinya mahasiswa jurusan ekonomi syariah menggunakan rumus Slovin. Metode penelitian yang dilakukan pada penelitian ini adalah kuantitatif, jenis data yang dilakukan adalah primer dimana sampel yang diambil sebanyak 76 responden dengan menyebarkan kuesioner melalui Google Form menggunakan teknik purposive sampling. Metode analisis penelitian dilakukan dengan menggunakan regresi linear berganda dengan pengolahan data menggunakan SPSS 23. Hasil penelitian menunjukan bahwa variabel Terpaan Konten, Gaya Hidup Islami dan Pendapatan secara simultan berpengaruh signifikan terhadap Perilaku Konsumtif dengan hasil F hitung > F tabel (72,868 > 2,73). Terpaan Konten berpengaruh signifikan terhadap perilaku kosumtif dengan hasil T hitung > T tabel (3,198 >1,99). Gaya Hidup Islami berpengaruh signifikan terhadap Perilaku Konsumtif dengan hasil T hitung>T tabel (2,358 > 1,99). Pendapatan tidak berpengaruh signifikan dengan Perilaku Konsumtif dengan hasil T hitung<T tabel (-0,135<1,99). | |||||||||
| Uncontrolled Keywords: | Islamic Lifestyle, Consumptive Behavior, Income, Content Exposure Gaya Hidup Islami, Perilaku Konsumtif, Pendapatan, Terpaan Konten | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Sarjana Ekonomi Syariah |
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| Depositing User: | Mrs Nadia Tuzzahra | |||||||||
| Date Deposited: | 04 Mar 2025 04:02 | |||||||||
| Last Modified: | 04 Mar 2025 04:02 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/47490 |
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