Zahra Adenintya, Alifah (2025) PEMASARAN DIGITAL PRODUK PARIWISATA MELALUI MEDIA SOSIAL TIKTOK (Analisis Konten Tiktok Akun @candatawatravel). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The problem in this study is how digital marketing strategies in the content of Tiktok @candatawatravel account promotional videos can increase the number of viewers through viral content. The purpose of this study is to analyze Media Analysis, Conversation Analysis, and Network Analysis of Tiktok @candatawatravel content as a tourism digital marketing platform in increasing the number of viewers. The approach used in this research is Qualitative. The result of the research is that there is a correlation between the number of impressions and likes. However, the number of followers, comments and saves is not always in line with the number of views. The more content shared, the wider the reach. Audience communication patterns are dominated by questions related to location, price, and destination booking. Canda Tawa Travel has no experience working with influencers on TikTok.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Permasalahan dalam penelitian ini adalah Bagaimana strategi pemasaran digital dalam konten video promosi akun Tiktok @candatawatravel dapat meningkatkan jumlah viewers melalui konten viral. Tujuan dari penelitian ini adalah untuk menganalisis Media Analysis, Conversation Analysis, dan Network Analysis konten Tiktok @candatawatravel sebagai platform pemasaran digital parwisatadalam meningkatkan jumlah viewers. Pendekatan yang digunakan dalam penelitian ini adalah Kualitatif. Hasil penelitiannya adalah bahwa terdapat korelasi antara jumlah tayangan dan likes. Namun, jumlah pengikut, komentar dan simpan tidak selalu sejalan dengan jumlah penayangan. Semakin banyak konten yang dibagikan, semakin luas pula jangkauannya. Pola komunikasi audiens didominasi oleh pertanyaan terkait lokasi, harga, dan pemesanan destinasi. Canda Tawa Travel belum memiliki pengalaman bekerja sama dengan influencer di TikTok. | ||||||
| Uncontrolled Keywords: | Tourism, Digital Marketing, Content, TikTok, Three Layers of Social Media Pariwisata, Pemasaran Digital, Konten, TikTok, Three Layers of Social Media | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Alifah Zahra Adenintya | ||||||
| Date Deposited: | 28 Feb 2025 03:55 | ||||||
| Last Modified: | 28 Feb 2025 03:55 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/47220 |
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