ABDILLAH HUSEIN, MUHAMMAD (2024) PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP KINERJA PEMASOK (Kasus Coffee shop di Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The objective of this research is to investigate the influence of trust and commitment on supplier performance in coffee shops in the city of Serang. The research method employed in this study is quantitative research. The sample in this research was selected using non-probability sampling, specifically through the saturated sample technique with a total of 60 respondents. The data analysis method utilized is Structural Equation Modeling (SEM) with SmartPLS 4.0.9.9 version as the analytical tool. Findings of this research indicate that Trust (X1) has a positive and significant effect on Supplier Performance (Y), and Commitment (X2) also has a positive and significant effect on Supplier Performance (Y).
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepercayaan dan komitmen terhadap kinerja pemasok pada coffee shop di Kota Serang. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Sampel dalam penelitian ini diambil menggunakan non-probability sampling dengan teknik sampel jenuh dengan jumlah sampel sebanyak 60 responden. Metode analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 4.0.9.9. Penelitian ini memiliki hasil bahwa Kepercayaan (XI) berpengaruh positif dan signifikan terhadap Kinerja Pemasok (Y), dan Komitmen (X2) berpengaruh positif dan signifikan terhadap Kinerja Pemasok (Y). | |||||||||
| Uncontrolled Keywords: | Trust, Commitment and Supplier Performance. Kepercayaan, Komitmen dan Kinerja Pemasok. | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | Muhammad Abdillah Husein | |||||||||
| Date Deposited: | 03 Jan 2025 11:44 | |||||||||
| Last Modified: | 03 Jan 2025 11:44 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/44331 |
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