Ratna Dewi, SRI (2024) Strategi Politik Pasangan Benyamin Davnie-Pilar Saga Dalam Pemenangan Pemilihan Walikota Kota Tangerang Selatan Tahun 2020. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The online campaign strategy used by the Benyamin-Pilar pair in the regional elections emerged as a response to the COVID-19 pandemic, which required restrictions on crowds. This makes candidate pairs have to use alternative media to convey their political messages during the campaign. The Benyamin- Pilar couple chose to use social media. This research uses several theories that can be used as references in this writing which are viewed from the theory of Political Strategy, Political Marketing. The research method used in this research is a descriptive method with a qualitative approach. Airin-Benyamin’s leadership experience is one of the reasons that is highlighted in the product output both in the vision and mission, programs, and also several achievements in terms of previous experience leading the City of South Tangerang.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Strategi kampanye online yang digunakan oleh pasangan Benyamin-Pilar pada Pilkada muncul sebagai respons terhadap pandemi COVID-19, yang mengharuskan pembatasan kerumunan massa. Hal ini membuat pasangan calon harus menggunakan media alternatif untuk menyampaikan pesan politik mereka selama kampanye. Pasangan Benyamin-Pilar memilih untuk memanfaatkan media sosial. Penelitian ini menggunkana beberapa teori yang dapat dijadikan sebagai acuan dalam penulisan ini yang ditinjau dari teori Strategi Politik, Marketing politik. Metode penelitian yang digunakan dalam penelitian ini yaitu dengan metode deskriptif dengan pendekatan kualitatif. Pengalaman kepemimpinan Airin-Benyamin menjadi salah satu alasan yang ditonjolkan dari output produk baik dalam visi-misi, program, dan juga beberapa pencapaian dari sisi pengalaman sebelumnya memimpin Kota Tangerang Selatan. | ||||||
| Uncontrolled Keywords: | Political Strategy, Political Marketing, Regional Election Strategi Politik, Marketing Politik, Pilkada | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 65201-Program Studi Ilmu Pemerintahan |
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| Depositing User: | Mrs. SRI RATNA DEWI | ||||||
| Date Deposited: | 10 Sep 2024 16:28 | ||||||
| Last Modified: | 10 Sep 2024 16:28 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/41974 |
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