STRATEGI KOMUNIKASI DINAS PARIWISATA KABUPATEN PANDEGLANG DALAM GERAKAN SELAT SUNDA AMAN

Nursintia, Nursintia (2024) STRATEGI KOMUNIKASI DINAS PARIWISATA KABUPATEN PANDEGLANG DALAM GERAKAN SELAT SUNDA AMAN. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This research was conducted to examine the communication strategy applied by the Pandeglang Regency Tourism Office in the Safe Sunda Strait movement. This communication strategy is designed to maximize the effectiveness of the movement as a solution in supporting post-disaster regional recovery. The purpose of this research is to understand the condition of tourism, the process of policy formulation, program planning, and communication activities implemented by the Tourism Office in the Safe Sunda Strait movement. This research uses a descriptive qualitative method with an interpretative paradigm, and the communication planning model used is the Philip Lesly model. The results showed that the communication strategy of the Pandeglang Regency Tourism Office in the Safe Sunda Strait movement was carried out through organizing events and publicized through the media using the hashtag #SelatSundaAman. This movement is designed through several stages, namely: 1) Analysis and research stage, 2) Policy formulation stage, 3) Implementation program planning stage, and 4) Communication activities stage.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	WINANGSIH, RAHMI	196810192005012001

Additional Information:

Penelitian ini dilakukan untuk mengkaji strategi komunikasi yang diterapkan oleh Dinas Pariwisata Kabupaten Pandeglang dalam gerakan Selat Sunda Aman. Strategi komunikasi ini dirancang untuk memaksimalkan efektivitas gerakan tersebut sebagai solusi dalam mendukung pemulihan daerah pascabencana. Tujuan penelitian ini adalah untuk memahami kondisi pariwisata, proses perumusan kebijakan, perencanaan program, serta kegiatan komunikasi yang dilaksanakan oleh Dinas Pariwisata dalam gerakan Selat Sunda Aman. Penelitian ini menggunakan metode kualitatif deskriptif dengan paradigma interpretatif, dan model perencanaan komunikasi yang digunakan adalah model Philip Lesly. Hasil penelitian menunjukkan bahwa strategi komunikasi Dinas Pariwisata Kabupaten Pandeglang dalam gerakan Selat Sunda Aman dilaksanakan melalui penyelenggaraan acara dan dipublikasikan melalui media dengan menggunakan hashtag #SelatSundaAman. Gerakan ini dirancang melalui beberapa tahapan, yaitu: 1) Tahap analisis dan riset, 2) Tahap perumusan kebijakan, 3) Tahap perencanaan program pelaksanaan, dan 4) Tahap kegiatan komunikasi.

Uncontrolled Keywords:

Communication Strategy, Sunda Aman Strait, Philip Lesly Communication Planning Model Strategi Komunikasi, Selat Sunda Aman, Model Perencanaan Komunikasi Philip Lesly

Subjects:

Communication > Public Relations Science
Communication > Communication (General)

Divisions:

06-Fakultas Ilmu Sosial dan Ilmu Politik
06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi

Depositing User:

Nursintia

Date Deposited:

05 Sep 2024 10:32

Last Modified:

05 Sep 2024 10:32

URI:

http://eprints.untirta.ac.id/id/eprint/41516

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