Endah Purnami, Bira (2021) PENGGUNAAN BAHASA JAWA SERANG MELALUI INSTAGRAM @RAMBOBANTEN_ (Analisis Resepsi Pada Followers Akun Instagram @rambobanten_). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
As a social media, Instagram is one of the most widely used in the world. The new media has a better flexibility function than the conventional one. Moreover, Instagram also allowed the users to post and follow their preferences content. @rambobanten_, takes some advantage of this situation by producing content that contains a pearl of local wisdom, namely “Javanese Serang Language”. This research aims to how the audiences receive an Instagram content. The ability to comprehend and understand a context from @rambobanten_ content will be analyzed using Hall encoding-decoding model. The method used in this research is descriptive studies with a qualitative approach. The data collection technique was carried out by interviews. This study shows that the ability to comprehend and understand @rambobanten_’s content is well accepted by the followers with four informants standing on hegemonic dominant position, meanwhile, the other one stayed on negotiated position.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Instagram sebagai media sosial, merupakan salah satu yang paling banyak digunakan di dunia. Fungsi media baru ini memiliki fleksibilitas yang lebih baik dari media konvensional. Selain itu, pesan atau konten yang dapat dimuat melalui Instagram dapat disesuaikan menurut kebutuhan pengguna. @rambobanten_, memanfaatkan kesempatan ini dengan memproduksi konten yang mengandung unsur Bahasa daerah, yaitu “Jawa Serang”. Penelitian ini bertujuan untuk mengetahui bagaima resepsi khalayak terhadap suatu konten Instagram. Pemahaman dan pemakanaan para followers @rambobanten_ akan dianalisis lebih jauh memanfaatkan model encoding-decoding Stuart Hall. Metode penelitian ini adalah studi deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data diperoleh melalui wawancara. Hasil penelitian ini menunjukan bahwa, khalayak memiliki pemahaman dan pemaknaan yang baik pada konten yang diunggah @rambobanten_, dengan empat informan penelitian berada pada hegemonic dominant position, sedangakan satu informan lain berada pada posisi negotiated. | |||||||||
| Uncontrolled Keywords: | Reception Analysis, Instagram, Local Language, Encoding-Decoding, @rambobanten_ Analisis Resepsi, Instagram, Bahasa Daerah, Enkoding-Dekoding, @rambobanten_ | |||||||||
| Subjects: | Communication > Public Relations Science Communication > Communication (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Bira Endah Purnami | |||||||||
| Date Deposited: | 04 Sep 2024 16:23 | |||||||||
| Last Modified: | 04 Sep 2024 16:23 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/41423 |
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