NURHALISAH, SITI (2024) PERAN MANAJERIAL DAN TEKNISI HUMAS PADA KANTOR KEMENTERIAN AGAMA KOTA TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Public relations in Indonesia are required to have managerial and technician competencies in public relations. This is stated in the Regulation of the Minister of Communication and Information (PERMENKOMINFO) No. 14 of 2016 which states that the Regional Government must adjust the nomenclature of the apparatus in the field of communication and information. The researcher is interested in examining how the public relations of the Tangerang City Ministry of Religious Affairs Office carries out managerial and technician roles. The research approach used is a qualitative approach with the concept of managerial and technician roles in public relations according to Dozier. This study uses in-depth interview data collection techniques with three sources, observation, and literature study. By using SWOT analysis, this study found that the Public Relations of the Tangerang City Ministry of Religious Affairs Office carries out managerial roles such as (1) the role of managing responses to issues by determining Key Opinion Leaders and coordinating with the vertical agencies above, (2) utilizing research for public segmentation by utilizing research conducted by the Office of Religious Affairs (KUA), (3) determining targets and objectives for the public relations section as regulated in the Ministry of Religious Affairs Strategic Plan, (4) conducting evaluation research carried out at certain times such as quarterly, and (5) preparing the public relations section budget by utilizing communication skills. Meanwhile, in the role of a technician, there are three tasks, namely (1) managing owned media such as Instagram, Facebook, website and YouTube, (2) covering agency activities and leadership activities, and (3) conducting two-way communication through media such as Direct Massage, and comment columns, or through face-to-face.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Humas pemerintahan di Indonesia dituntut untuk memiliki memiliki kompetensi manajerial dan tekisi kehumasan. Hal tersebut tercantum dalam Peraturan Menteri Komunikasi dan Informatika (PERMENKOMINFO) No. 14 tahun 2016 yang menyebutkan bahwa Pemerintah Daerah harus menyesuaikan nomenklatur pada perangkat dibidang komunikasi dan informasi. Peneliti tertarik untuk meneliti bagaimana humas Kantor Kementerian Agama Kota Tangerang dalam menjalankan peran manajerial dan teknisi. Pendekatan penelitian yang digunakan yaitu pendekatan kualitatif dengan konsep peran manajerial dan teknisi humas menurut Dozier. Penelitian ini menggunakan teknik pengumpulan data wawancara mendalam dengan tiga narasumber, observasi, dan studi pustaka. Dengan menggunakan analisis SWOT, penelitian ini menghasilkan bahwa Humas Kantor Kementerian Agama Kota Tangerang menjalankan peran manajerial seperti (1) peran mengelola respon terhadap isu dengan cara menentukan Key Opinion Leader dan berkoordinasi dengan instansi vertikal diatas, (2) memanfaatkan riset untuk segmentasi publik dengan memanfaatkan riset yang dilakukan oleh Kantor Urusan Agama (KUA), (3) menentukan sasaran dan tujuan untuk bagian humas yang diatur dalam Rencana Strategis Kementerian Agama, (4) melakuan riset evaluasi yang dilaksanakan diwaktu tertentu seperti triwulan, dan (5) menyiapkan anggaran bagian humas dengan memanfaatkan keterampilan komunikasi. Sedangkan dalam peran teknisi terdapat tiga tugas yaitu (1) mengelola media yang dimiiliki seperti instagram, facebook, website dan YouTube, (2) melakukan peliputan kegiatan instansi dan kegiatan pimpinan, serta (3) melakukan komunikasi dua arah melalui media seperti Direct Massage, dan kolom komentar, atau melalui tatap muka. | |||||||||
| Uncontrolled Keywords: | Public Relations, Role of Managerial PR, Role of Technician PR, Tangerang City Ministry of Religion Office humas, peran manajerial, peran teknisi, Kementerian Agama Kota Tangerang | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Mrs Siti Nurhalisah | |||||||||
| Date Deposited: | 04 Sep 2024 14:44 | |||||||||
| Last Modified: | 04 Sep 2024 14:44 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/41332 |
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