NOVIANTI BASUKI, HERNITA (2024) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN “BASO ACI ENA (Studi Kasus “Baso Aci Ena” Cabang Caturtunggal Daerah Istimewa Yogyakarta). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

The food industry has grown rapidly in Yogyakarta. The business owner needs to make various innovations in order, the research was conducted at the "Baso Aci Ena" Caturtunggal Branch. The research was conducted from August 2023 to February 2024. The purpose of this study was to analyze the effect of Price and Product Quality both partially and simultaneously on Consumer Repurchase Interest in "Baso Aci Ena" Caturtunggal Branch. This study uses quantitative methods using Nonprobability Sampling with a sample size of 100 respondents taken through the Accidental Sampling sampling technique. Data was analyzed by the coefficient of determination (R2) method, multiple linear regression values, and hypothesis testing. The results showed the ability of price (X1) and product quality (X2) in influencing repurchase interest (Y) of consumers of "Baso Aci Ena" Caturtunggal Branch was 51.4% and the rest, which was 48.6% influenced by other variables not raised in this study.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor PANCAWATI, JUWARIN 198309112009122005 Thesis advisor SUJANAH, NANAH 196802122002121002
Additional Information:	Industri makanan telah berkembang pesat di Yogyakarta. Pemilik usaha perlu melakukan berbagai inovasi agar dapat bertahan sehingga penelitian dilakukan di "Baso Aci Ena" Cabang Caturtunggal. Penelitian dilakukan pada bulan Agustus 2023 sampai dengan Februari 2024. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Harga dan Kualitas Produk baik secara parsial maupun simultan terhadap Minat Beli Ulang Konsumen Konsumen pada "Baso Aci Ena" Cabang Caturtunggal. Penelitian ini menggunakan metode deskriptif kuantitatif dengan menggunakan Nonprobability Sampling dengan jumlah sampel sebanyak 100 responden yang diambil melalui teknik pengambilan sampel Accidental Sampling. Data dianalisis dengan metode koefisien determinasi (R2), nilai regresi linier berganda, dan pengujian hipotesis. Hasil penelitian menunjukkan kemampuan harga (X1) dan kualitas produk (X2) dalam mempengaruhi minat beli ulang (Y) konsumen "Baso Aci Ena" Cabang Caturtunggal sebesar 51,4% dan sisanya yaitu 48,6% dipengaruhi oleh variabel lain yang tidak diangkat dalam penelitian ini.
Uncontrolled Keywords:	meeatbowl, price, quality, repurchase interest
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User:	HERNITA NOVIANTI BASUKI
Date Deposited:	05 Sep 2024 11:26
Last Modified:	05 Sep 2024 11:26
URI:	http://eprints.untirta.ac.id/id/eprint/40771

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