NOBEL, DAVID (2024) PENGARUH FOKUS PADA PELANGGAN, OBSESI PADA KUALITAS DAN KERJASAMA TIM TERHADAP KEPUASAN PELANGGAN RESTORAN GALGUL CITRA RAYA CIKUPA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research has a purpose to test the effect of customer focus, quality obsession and teamwork on customer satisfaction at GALGUL Citra Raya Cikupa Restaurant. This research uses the quantitative research method with descriptive approach. The sample that be used was 100 respondents taken using the non-probability sampling method with purposive sampling technique. The data analysis methods using Partial Least Square approach which was carried out with the help of the SmartPLS 4 analysis tool. The results of this research indicate that: (1) Customer focus has a positive and significant effect on customer satisfaction. (2) Quality obsession has a positive and significant effect on customer satisfaction. (3) Teamwork has no effect on customer satisfaction.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini memiliki tujuan untuk menguji pengaruh fokus pada pelanggan, obsesi pada kualitas dan kerjasama tim terhadap kepuasan pelanggan Restoran GALGUL Citra Raya Cikupa. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan deskriptif. Sampel yang digunakan sebanyak 100 responden diambil menggunakan metode sampel non-probabilitas dengan teknik sampel pertimbangan tertentu. Metode analisis data menggunakan pendekatan Partial Least Square yang dilakukan dengan bantuan alat analisis SmartPLS 4. Hasil penelitian ini menunjukkan bahwa: (1) Fokus pada pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. (2) Obsesi pada kualitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan. (3) Kerjasama tim tidak berpengaruh terhadap kepuasan pelanggan. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
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| Depositing User: | David Nobel | |||||||||
| Date Deposited: | 01 Aug 2024 15:33 | |||||||||
| Last Modified: | 01 Aug 2024 15:33 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/40007 |
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