Resya Mutaqien, Muhamad (2024) PENGARUH PESAN KAMPANYE PROFIL PELAJAR PANCASILA TERHADAP PERSEPSI PELAJAR DI TINGKAT SMA SEDERAJAT (Survei Pada Followers Instagram @cerdasberkarakter.kemdikbudri Periode Januari - September Tahun 2023). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The increasing number of moral degradation in the technological era among students is a responsibility and threatens the image of the education unit institution, namely the Ministry of Education and Culture. In order to overcome these problems, through the task force of the Character Strengthening Center, the design of the Pancasila student profile campaign was carried out through Instagram @cerdasberkarakter.kemdikbudri. This study wants to determine the extent to which the influence of the Pancasila student profile campaign message on the perception of followers of high school students @cerdasberkarakterter.kemdikbudri. The research population is followers of high school students of the same level, namely 96.2 thousand while the sample used is 100 people. The results showed a very strong correlation between the two variables, namely 0.920. The coefficient of determination shows the contribution of campaign messages to student perceptions is 84.7%, the rest is influenced by other variables. The simple linear regression value is Y = 1.929 + 1.263. In hypothesis testing, it was found that the t-count result was 23.264> from the t table, namely 1.660, in other words Ha was accepted while H0 was rejected. This means that it can be concluded that there is a significant influence between the Pancasila Student Profile Campaign Message on the perception of student followers.
| Item Type: | Thesis (S1) | ||||||
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| Additional Information: | Meningkatnya angka degradasi moral pada era teknologi diantara kalangan pelajar menjadi tanggung jawab serta mengancam citra lembaga satuan pendidikan yaitu Kementrian Pendidikan dan Kebudayaan. Demi mengatasi permasalahan tersebut, melalui satuan tugas Pusat Penguatan Karakter perancangan kampaye profil pelajar pancasila dilaksanakan melalui Instagram @cerdasberkarakter.kemdikbudri. Penelitian ini ingin mengetahui sejauh mana pengaruh pesan kampanye profil pelajar pancasila terhadap persepsi followers pelajar SMA sederajat @cerdasberkarakter.kemdikbudri. Populasi penelitian adalah followers pelajar SMA sederajat yaitu 96,2 ribu sedangkan sampel yang digunakan adalah 100 orang. Hasil penelitian menunjukkan adanya korelasi yang sangat kuat antar kedua variabel yaitu 0.920. Hasil koefisien determinasi menunjukkan kontribusi pesan kampanye terhadap persepsi pelajar adalah 84,7% sisanya dipengaruhi variabel lain. Nilai regresi linear sederhana adalah Y = 1,929 + 1,263. Pada pengujian hipotesis ditemukan hasil t hitung 23,264 > dari t tabel yaitu 1,660 dengan kata lain Ha diterima sedangkan H0 ditolak. Artinya dapat disimpulkan terdapat pengaruh signifikan antara Pesan Kampanye Profil Pelajar Pancasila terhadap persepsi followers pelajar. | ||||||
| Uncontrolled Keywords: | Campaign Messages, Pancasila Student Profile, Student, Social Judgement Theory Pesan Kampanye, Profil Pelajar Pancasila, Pelajar, Teori Pertimbangan Sosial. | ||||||
| Subjects: | Communication > Public Relations Science Communication > Communication (General) |
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| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Muhamad Resya Mutaqien | ||||||
| Date Deposited: | 20 Aug 2024 10:24 | ||||||
| Last Modified: | 20 Aug 2024 10:24 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39835 |
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