LOLITA, LOLITA (2024) PENGARUH SHOPPING LIFESTYLE DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Universitas Sultan Ageng Tirtayasa Pengguna E-Commerce Lazada). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
Lolita_5551200119_Fulltext.pdf Restricted to Registered users only Download (3MB) |
|
Text
Lolita_5551200119_CP.pdf Restricted to Registered users only Download (23MB) |
|
Text
Lolita_5551200119_01.pdf Restricted to Registered users only Download (1MB) |
|
Text
Lolita_5551200119_02.pdf Restricted to Registered users only Download (156kB) |
|
Text
Lolita_5551200119_03.pdf Restricted to Registered users only Download (377kB) |
|
Text
Lolita_5551200119_04.pdf Restricted to Registered users only Download (638kB) |
|
Text
Lolita_5551200119_05.pdf Restricted to Registered users only Download (80kB) |
|
Text
Lolita_5551200119_Ref.pdf Restricted to Registered users only Download (216kB) |
|
Text
Lolita_5551200119_Lamp.pdf Restricted to Registered users only Download (1MB) |
Abstract
This research aims to add a new variable regarding positive emotion to overcome the gap in research results on the influence of shopping lifestyle and hedonic shopping value on impulse buying. The method used in this research is quantitative with a descriptive approach. This research collects data based on questionnaires and literature study. The population in this study were all students at Sultan Ageng Tirtayasa University aged 18 -26 years and a sample of 114 respondents using purposive sampling. The data analysis method used is Structural Equation Modeling (SEM) with the SmartPLS 4.1.0 Professional analysis tool. The results of this research show that: (1) Shopping Lifestyle has a negative and insignificant effect on Impulse Buying. (2) Hedonic Shopping Value has a negative and insignificant effect on Impulse Buying. (3) Shopping Lifestyle has a positive and significant effect on Positive Emotion. (4) Hedonic Shopping Value has a positive and significant effect on Positive Emotion. (5) Positive Emotion has a positive and significant influence on Impulse Buying. (6) Shopping Lifestyle has a positive and significant effect on impulse buying, mediated by the Positive Emotion variable. (7) Hedonic Shopping Value has a positive and significant effect on Impulse Buying mediated by the Positive Emotion variable.
| Item Type: | Thesis (S1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Penelitian ini bertujuan untuk menambah variabel baru mengenai positive emotion untuk mengatasi kesenjangan pada hasil penelitian pengaruh shopping lifestyle dan hedonic shopping value terhadap impulse buying. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif. Penelitian ini melakukan pengumpulan data berdasarkan kuesioner dan studi kepustakaan. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Sultan Ageng Tirtayasa yang berusia 18-26 tahun dan sampel sebanyak 114 responden dengan penarikan purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 4.1.0 Professional. Hasil penelitian ini menunjukan bahwa: (1) Shopping Lifestyle Berpengaruh negatif dan tidak signifikan terhadap Impulse Buying. (2) Hedonic Shopping Value berpengaruh negatif dan tidak signifikan terhadap Impulse Buying. (3) Shopping Lifestyle berpengaruh positif dan signifikan terhadap Positive Emotion. (4) Hedonic Shopping Value berpengaruh positif dan signifikan terhadap Positive Emotion. (5) Positive Emotion Berpengaruh positif dan signifikan terhadap Impulse Buying. (6) Shopping Lifestyle berpengaruh positif dan signifikan terhadap impulse buying dengan dimediasi oleh variabel Positive Emotion. (7) Hedonic Shopping Value berpengaruh positif dan signifikan terhadap Impulse Buying dengan dimediasi variabel Positive Emotion. | |||||||||
| Uncontrolled Keywords: | Shopping Lifestyle, Hedonic Shopping Value, Positive Emotion, Impulse Buying Shopping Lifestyle, Hedonic Shopping Value, Positive Emotion, Impulse Buying | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
|||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 61201-Program Sarjana Manajemen |
|||||||||
| Depositing User: | Mrs Lolita Lolita | |||||||||
| Date Deposited: | 26 Jul 2024 13:17 | |||||||||
| Last Modified: | 12 Aug 2024 14:54 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39586 |
Actions (login required)
 |
View Item |