Latisya Putri, Diva (2024) IMPLEMENTASI PEMASARAN DIGITAL PRODUK POSPAY PADA PT. POS INDONESIA KANTOR CABANG UTAMA SERANG. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text
DIVA LATISYA _ 5502190012 _ Full Text.pdf Restricted to Registered users only Download (1MB) |
|
Text
DIVA LATISYA _ 5502190012 _ 01.pdf Restricted to Registered users only Download (889kB) |
|
Text
DIVA LATISYA _ 5502190012 _ 02.pdf Restricted to Registered users only Download (30kB) |
|
Text
DIVA LATISYA _ 5502190012 _ 03.pdf Restricted to Registered users only Download (46kB) |
|
Text
DIVA LATISYA _ 5502190012 _ 04.pdf Restricted to Registered users only Download (527kB) |
|
Text
DIVA LATISYA _ 5502190012 _ 05.pdf Restricted to Registered users only Download (9kB) |
|
Text
DIVA LATISYA _ 5502190012 _ Ref.pdf Restricted to Registered users only Download (13kB) |
|
Text
DIVA LATISYA _ 5502190012 _ Lamp.pdf Restricted to Registered users only Download (612kB) |
Abstract
The purpose of writing this Final Assignment Report is to find out how the Pospay Product Implementation as Digital Marketing at PT. Pos Indonesia (Persero) Main Branch Office (KCU) Serang and to find out what obstacles there are in the process of implementing digital marketing for PosPay products. The writing method used in this final assignment is a descriptive method using primary data and secondary data, data collection is also carried out based on interviews, observation and documentation of secondary data. The results of this data collection show that PT. Pos Indonesia KCU Serang implements PosPay digital marketing using social media marketing such as Instagram and Tiktok only, while other official social media is only managed by the center and Pos KCU Serang creates content containing information, promotions and entertainment about the PosPay digital financial service application. However, its implementation is still not effective due to experiencing several obstacles from internal factors which cause the digital marketing to be less than optimal, seen from the number of likes, viewers, shares, subscribers, comments which are still small, as well as posting timelines which are less active and not following the trends.
| Item Type: | Thesis (D3) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
|||||||||
| Additional Information: | Tujuan dari penulisan Laporan Tugas Akhir ini adalah untuk mengetahui bagaimana Implementasi Produk Pospay sebagai Pemasaran Digital pada PT. Pos Indonesia (Persero) Kantor Cabang Utama (KCU) Serang dan untuk mengetahui apa saja kendala dalam proses penerapan pemasaran digital produk PosPay. Metode penulisan yang digunakan dalam Tugas Akhir ini adalah metode deskriptif menggunakan data primer dan data sekunder, juga dilakukan pengumpulan data berdasarkan wawancara, observasi, dan dokumentasi data sekunder. Hasil dari pengumpulan data ini menunjukan bahwa PT. Pos Indonesia KCU Serang melakukan penerapan pemasaran digital PosPay dengan menggunakan sosial media marketing seperti Instagram dan Tiktok saja sedangkan media sosial resmi lainnya hanya dikelola oleh pusat dan Pos KCU Serang membuat konten berisi informasi, promosi, maupun hiburan tentang aplikasi layanan keuangan digital PosPay. Tetapi dalam penerapannya masih belum efektif dikarenakan mengalami beberapa kendala dari faktor internal yang menyebabkan kurang maksimalnya pemasaran digital yang dilakukan dilihat dari jumlah likes, viewers, share, subscriber, komentar yang masih sedikit, juga timeline posting yang kurang aktif dan kurang mengikuti trend. | |||||||||
| Uncontrolled Keywords: | Digital Marketing, PosPay, Digital Finance, Social Media Pemasaran Digital, PosPay, Keuangan Digital, Media Sosial | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
|||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
|||||||||
| Depositing User: | Diva Latisya Putri | |||||||||
| Date Deposited: | 30 Jul 2024 15:42 | |||||||||
| Last Modified: | 13 Aug 2024 09:59 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39547 |
Actions (login required)
 |
View Item |