Octaviani, Putri (2024) STRATEGI PROMOSI UNTUK MENINGKATKAN PENJUALAN PRODUK BEDAK SALICYL PT KIMIA FARMA TRADING & DISTRIBUTION KANTOR CABANG SERANG. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of writing this Final Assignment Report is to find out the implementation of promotional strategies in an effort to increase sales of Salicyl powder products at PT Kimia Farma Trading & Distribution Serang Branch Office. The method used in writing this Final Assignment Report is a descriptive method by processing primary and secondary data. Next, data collection was carried out through documentation, interviews and observation. Promotional strategy activities to increase sales of Salicyl powder products by PT Kimia Farma Trading & Distribuion Serang Branch Office include several promotional strategies. Examples include promotions through digital platforms and promotions through bazaars or opening stands at events that have the potential to attract an audience or the attention of potential consumers.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan dari penulisan Laporan Tugas Akhir ini adalah untuk mengetahui implementasi strategi promosi dalam upaya meningkatkan penjualan produk bedak Salicyl pada PT Kimia Farma Trading & Distribution Kantor Cabang Serang. Metode yang digunakan dalam penulisan Laporan Tugas Akhir ini adalah metode deskriptif dengan pengolahan data primer dan data sekunder. Selanjutnya, pengumpulan data dilakukan melalui dokumentasi, wawancara, dan observasi. Kegiatan strategi promosi untuk meningkatkan penjualan produk bedak Salicyl oleh PT Kimia Farma Trading & Distribuion Kantor Cabang Serang ini meliputi beberapa strategi promosi. Contohnya seperti promosi melalui platform digital dan promosi melalui bazar atau membuka stand pada event event yang berpotensi menarik audiens atau perhatian calon konsumen. Selain itu PT. Kimia Farma Trading & Distribution Cabang Serang juga perlu meningkatkan pemanfaatan media sosial, website, dan pemasaran langsung untuk memperluas jangkauan promosi produk Salicyl. | |||||||||
| Uncontrolled Keywords: | Promotion strategy, PT Kimia Farma Trading & Distribution, Sales Strategi promosi, PT Kimia Farma Trading & Distribution, Penjualan | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management R Medicine > R Medicine (General) R Medicine > RA Public aspects of medicine |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Putri Octaviani Putri | |||||||||
| Date Deposited: | 12 Aug 2024 15:17 | |||||||||
| Last Modified: | 12 Aug 2024 15:17 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/38959 |
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