HARTATI, SRI (2024) HUBUNGAN KONSEP DIRI DENGAN PERILAKU KONSUMTIF PRODUK MAKE UP DAN SKINCARE PADA MAHASISWI. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to investigate the relationship between self-concept and consumptive behavior towards makeup and skincare products among active female Communication Science students at Universitas Sultan Ageng Tirtayasa. The study utilized a correlational method and employed non-probability quota sampling technique to gather a sample of 248 active female Communication Science students at the university. Based on hypothesis testing using the product moment correlation coefficient between the two variables, a correlation coefficient (r) of -0.175 was obtained with a significance value of 0.006 (p < 0.05), indicating a negative relationship between self-concept and consumptive behavior. Furthermore, the coefficient of determination (R Square) was 0.031, suggesting that the self-concept variable (X) contributes 3.1% to consumptive behavior (Y), while the remaining 96.9% is influenced by other factors not investigated in this study.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk mengetahui hubungan antara konsep diri dengan perilaku konsumtif produk make up dan skincare pada mahasiswi aktif Ilmu Komunikasi Universitas Sultan Ageng Tirtayasa. Penelitian ini menggunakan metode korelasional. Penelitian ini juga menggunakan teknik non probability sampling menggunakan metode sampling kuota dalam pengambilan sampel dan sampel yang digunakan sebanyak 248 mahasiswi aktif Ilmu Komunikasi di Universitas Sultan Ageng Tirtayasa. Berdasarkan hasil analisis dari uji hipotesis menggunakan product moment pada kedua variabel, diperoleh nilai sebesar r = -0,175 dengan nilai signifikansi sebesar 0,006 (p < 0,05) yang artinya terdapat hubungan yang negatif antara konsep diri dengan perilaku konsumtif. Sementara itu, nilai koefisien determinasi (R Square) sebesar 0,031 yang menunjukkan bahwa variabel konsep diri (X) memberikan kontribusi sebesar 3,1% terhadap variabel perilaku konsumtif (Y) dan sisanya sebesar 96,9% dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini. | |||||||||
| Uncontrolled Keywords: | Self-Concept, Consumptive Behavior Konsep Diri, Perilaku Konsumtif | |||||||||
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology L Education > L Education (General) |
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| Divisions: | 02-Fakultas Keguruan dan Ilmu Pendidikan 02-Fakultas Keguruan dan Ilmu Pendidikan > 86201-Jurusan Bimbingan dan Konseling |
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| Depositing User: | Sri Hartati Sri | |||||||||
| Date Deposited: | 07 Aug 2024 11:17 | |||||||||
| Last Modified: | 07 Aug 2024 11:17 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/38914 |
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