Aziziyah, Siti Asyisyah (2024) KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS PRODUK INDIBIZ PT. TELKOM WITEL BANTEN. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of this Final Assignment is to determine the implementation of marketing communication through Instagram social media @indibiz.banten and to determine the evaluation of the use of Instagram social media @indibiz.banten in increasing brand awareness of IndiBiz products PT. Telkom Witel Banten. The method used is a descriptive method. The type of data collected is primary data obtained from the Head of Representative (HERO) and Social Media Officer (SMO) of PT. Telkom Witel Banten. While secondary data is obtained directly from Books, Scientific Journals, Companies or online from the internet. Data collection in this Final Assignment uses Interviews, Observations and Documentation. The results of the Final Assignment show the implementation of marketing communication through Instagram social media which consists of 4 elements including Context, Communication, Collaboration, and Connection. Meanwhile, in the evaluation process in the use of Instagram social media, it includes several indicators used including Hashtag, Location/geotag, Follow, Share, Like, Comments, and Mentions which show the results of the level of consumer brand awareness of IndiBiz products PT. Telkom Witel Banten.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan dalam Tugas Akhir ini untuk mengetahui penerapan komunikasi pemasaran melalui media sosial Instagram @indibiz.banten dan untuk mengetahui evaluasi penggunaan media sosial Instagram @indibiz.banten dalam meningkatkan brand awareness produk IndiBiz PT. Telkom Witel Banten. Metode yang digunakan adalah metode deskriptif. Jenis data yang dikumpulkan adalah data primer yang didapat dari Head Of Representative (HERO) dan Social Media Officer (SMO) PT. Telkom Witel Banten. Sedangkan data sekunder diperoleh secara langsung dari Buku, Jurnal Ilmiah, Perusahaan maupun secara online dari internet. Pengumpulan data dalam Tugas Akhir ini menggunakan Wawancara, Observasi dan Dokumentasi. Hasil Tugas Akhir menunjukkan penerapan komunikasi pemasaran melalui media sosial Instagram yang terdiri atas 4 elemen diantaranya yaitu Context, Communication, Collaboration, dan Connection. Sementara, dalam proses evaluasi dalam penggunaan media sosial Instagram yaitu meliputi beberapa indikator yang digunakan diantaranya seperti Hastag, Lokasi/geotag, Follow, Share, Like, Komentar, dan Mention yang menunjukkan hasil tingkatan brand awareness konsumen terhadap produk IndiBiz PT. Telkom Witel Banten. | |||||||||
| Uncontrolled Keywords: | Kata kunci; Komunikasi Pemasaran; Brand Awareness; Media Sosial | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Siti Asyisyah Aziziyah | |||||||||
| Date Deposited: | 23 Jul 2024 10:25 | |||||||||
| Last Modified: | 23 Jul 2024 10:25 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/38303 |
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