NUR AFWA, DELISA (2024) KAMPANYE WAJIB SERTIFIKASI HALAL 2024 DI MEDIA SOSIAL INSTAGRAM PADA AKUN @HALAL.INDONESIA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The 2024 Mandatory Halal Certification Policy is based on Law Number 33 of 2014 concerning halal product guarantees. It is explained that products entering, circulating and being traded in Indonesian territory must be halal certified. The issue of mandatory halal certification continues to move dynamically, so this policy needs to be campaigned massively through new media, namely the social media Instagram @halal.indonesia. Researchers are interested in examining the process of the 2024 mandatory halal certification campaign on social media Instagram @halal.indonesia. The research approach used is a qualitative approach using the 4C theory (Context, Communication, Collaboration, Connection) by Chris Heuer Social Media Operations and New Media Theory. This research uses data collection techniques of in-depth interviews, observation and documentation. The research results explain that in Context @halal.indonesia carries out 2 stages, namely identifying relevant issues, and using language that is common in society. Stage Communication has 3 stages: Use of Visual Communication, Persuasive Communication, Listening and Responding to Followers' needs. Stage Collaboration @halal.indonesia collaborates with influencers and strengthens collaboration with institutions. Last stage Connection @halal.indonesia builds and maintains relationships with its followers. Not only that, the use of social media Instagram @halal.indonesia is also a new media which has become a superior medium in conveying information and publicity widely regarding the 2024 Mandatory Halal Certification Campaign.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Kebijakan Wajib Sertifikasi Halal 2024 berdasarkan Undang – undang Nomor 33 Tahun 2014 tentang jaminan produk halal, dijelaskan bahwa produk yang masuk, beredar dan diperdagangkan di wilayah indonesia wajib bersertifikat halal. Isu wajib sertifikasi halal terus bergerak secara dinamis sehingga kebijakan tersebut perlu dikampanyekan secara masif melalui media baru yaitu media sosial Instagram @halal.indonesia. Peneliti tertarik untuk meneliti bagaimana proses tahapan kampanye wajib sertifikasi halal 2024 di media sosial Instagram @halal.indonesia. Pendekatan penelitian yang digunakan yaitu pendekatan kualitatif dengan menggunakan teori 4C (Context, Communication, Collaboration, Connection) dari Chris Heuer Pengoperasion media sosial dan Teori Media Baru. Penelitian ini menggunakan Teknik pengumpulan data wawancara mendalam, observasi, dan dokumentasi. Hasil Penelitian Menjelaskan bahwa pada Context @halal.indonesia melakukan 2 tahapan yaitu Identifikasi Isu yang relevan, dan Penggunaan Bahasa yang umum dimasyarakat. Tahap Communication melakukan 3 tahapan Penggunaan Komunikasi Visual, Komunikasi Persuasif, Mendengarkan dan Merespon kebutuhan Followers. Tahap Collaboration @halal.indonesia melakukan kolaborasi bersama influencer dan memperkuat kolaborasi bersama para lembaga. Tahap terakhir Connection @halal.indonesia membangun dan menjaga hubungan dengan followersnya. Tak Hanya itu, Penggunaan Media Sosial Instagram @halal.indonesia juga sebagai media baru menjadi media yang unggul dalam menyampaikan informasi dan publikasi secara luas terkait Kampanye Wajib Sertifikasi Halal 2024. | |||||||||
| Uncontrolled Keywords: | Campaign, New media, mandatory halal certification, Indonesian Halal Kampanye, New media, Wajib Sertifikasi Halal, Halal Indonesia | |||||||||
| Subjects: | Communication > Communication (General) | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi 06-Fakultas Ilmu Sosial dan Ilmu Politik |
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| Depositing User: | Mrs Delisa Nur Afwa | |||||||||
| Date Deposited: | 04 Jun 2024 11:50 | |||||||||
| Last Modified: | 04 Jun 2024 11:50 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/35817 |
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