OCTIANI, OCTIANI (2024) ANALISIS PEMASARAN CABAI RAWIT MERAH (Capsicum frutescens L.) PADA KELOMPOK TANI UTAMA DESA CIHERANG KECAMATAN PACET KABUPATEN CIANJUR. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Ciherang Village in Pacet Subdistrict is known for its cayenne pepper farming, contributing to the livelihood of farmers and traders. The extended marketing channels increase the price of cayenne peppers, with transactions varying from direct cash to delayed payments. This study aims to identify the most suitable marketing channel for red cayenne pepper, using a survey method, purposive location selection, and saturated and snowball sampling for 20 red cayenne pepper farmers and marketing institutions, respectively. Data was collected through observation, interviews, and questionnaires. The research identifies four marketing channels: I (producers - intermediary traders - wholesalers - retailers - consumers), II (producers - intermediary traders - wholesale markets - consumers), III (producers - intermediary traders - supermarkets - consumers), and IV (producers - wholesalers - supermarkets - consumers), analyzing costs, margins, and profits for each. Marketing channel I shows a total cost of Rp1,700/kg, a margin of Rp68,000/kg, and a profit of Rp66,500/kg. Channel II has a cost of Rp2,200/kg, a margin of Rp65,000/kg, and a profit of Rp52,800/kg. Channel III’s 2 shows a cost of Rp5,250/kg, a margin of Rp190,000/kg, and a profit of Rp184,750/kg. Channel IV's cost is Rp4,100/kg, with a margin of Rp111,250/kg and a profit of Rp107,150/kg. The study concludes that channel II is the most technically efficient, and channel I is the most economically efficient for red cayenne pepper marketing.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Desa Ciherang di Kecamatan Pacet terkenal dengan budidaya cabai rawitnya sehingga memberikan kontribusi terhadap para petani dan pedagang. Perluasan saluran pemasaran meningkatkan harga cabai rawit, dengan transaksi yang bervariasi mulai dari pembayaran tunai langsung hingga pembayaran tempo. Penelitian ini bertujuan untuk mengidentifikasi saluran pemasaran cabai merah yang paling sesuai dengan menggunakan metode survei, pemilihan lokasi secara purposif, dan pengambilan sampel jenuh dan snowball pada masing-masing 20 petani cabai merah dan lembaga pemasaran. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Penelitian ini mengidentifikasi empat saluran pemasaran: I (produsen - pedagang pengumpul - pedagang besar – pedagang pengecer - konsumen), II (produsen - pedagang pengumpul – pedagang pasar induk - konsumen), III (produsen - pedagang pengumpul - supermarket - konsumen), dan IV (produsen - pedagang pengumpul - supermarket - konsumen), menganalisis biaya, margin, dan keuntungan untuk masing-masingnya. Saluran pemasaran I menunjukkan total biaya Rp 1.700/kg, margin Rp 68.000/kg, dan keuntungan Rp 66.500/kg. Saluran II memiliki biaya Rp 2.200/kg, margin Rp 65.000/kg, dan keuntungan Rp 52.800/kg. Channel III 2 menayangkan biaya Rp. 5.250/kg, margin Rp. 190.000/kg, dan keuntungan Rp. 184.750/kg. Total biaya pemasaran saluran IV Rp 3.900/kg, margin Rp 111.250/kg dan keuntungan Rp 107.350/kg. Hasil penelitian menyimpulkan bahwa saluran II merupakan saluran yang paling efisien secara teknis, dan saluran I paling efisien secara ekonomi untuk pemasaran cabai merah. | |||||||||
| Uncontrolled Keywords: | cost, margin, marketing channel, marketing efficiency, profit | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Mrs Octiani | |||||||||
| Date Deposited: | 04 Jun 2024 15:30 | |||||||||
| Last Modified: | 04 Jun 2024 15:30 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/35623 |
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