Fadly Kurniawan, Ahmad (2024) PENGARUH MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS KODLAND INDONESIA. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
![[img]](https://eprints.untirta.ac.id/style/images/fileicons/text.png) |
Text (SKRIPSI)
AHMAD FADLY KURNIAWAN_6662180087_FULLTEXT.pdf Restricted to Registered users only Download (3MB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_CP.pdf Restricted to Registered users only Download (14MB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_01.pdf Restricted to Registered users only Download (6MB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_02.pdf Restricted to Registered users only Download (6MB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_03.pdf Restricted to Registered users only Download (2MB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_04.pdf Restricted to Registered users only Download (8MB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_05.pdf Restricted to Registered users only Download (533kB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_REF.pdf Restricted to Registered users only Download (1MB) |
|
Text
AHMAD FADLY KURNIAWAN_6662180087_LAMP.pdf Restricted to Registered users only Download (1MB) |
Abstract
Social media has become a part of people's lives. From personal to professional interactions can be done via social media. One of them is as a forum for introducing a brand. Efforts to spread brand awareness are also carried out by Kodland. In introducing its business to the Indonesian market, social media is one method chosen by Kodland to spread brand awareness. This research was conducted to find out whether and how much influence Instagram social media has on Kodland Indonesia brand awareness. This research was carried out using descriptive quantitative methods, and on the basis of organism stimulus response (sor) theory. The results of this research show that the influence of Instagram social media (x) on brand awareness (y) is 48.3%
| Item Type: | Thesis (S1) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Additional Information: | Media sosial telah menjadi bagian dari kehidupan masyarakat. Dari penggunaan interaksi pribadi hingga profesional dapat dilakukan melalui media sosial. Salah satunya ialah sebagai wadah untuk memperkenalkan suatu merek. Usaha menyebarkan kesadaran merek atau brand awareness turut dilakukan oleh Kodland. Dalam memperkenalkan bisnisnya di pasar Indonesia, media sosial menjadi satu cara yang dipilih oleh kodland untuk menyebarkan kesadaran merek. Penelitian ini dilakukan untuk mengetahui adakah dan seberapa besar pengaruh media sosial instagram terhadap brand awareness kodland indonesia. Penelitian ini dilakukan dengan metode kuantitatif deskriptif, dan dengan dasar teori stimulus organisme respons (sor). Hasil dari penelitian ini menunjukan adanya pengaruh media sosial instagram (x) terhadap brand awareness (y) sebesar 48,3% | ||||||
| Uncontrolled Keywords: | Social Media, Brand Awareness, Consumer, Instagram, Quantitative Media Sosial, Brand Awareness, Konsumen, Instagram, Kuantitatif | ||||||
| Subjects: | Communication > Communication (General) | ||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
||||||
| Depositing User: | Ahmad Fadly Kurniawan | ||||||
| Date Deposited: | 05 Jun 2024 13:50 | ||||||
| Last Modified: | 05 Jun 2024 13:50 | ||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/35569 |
Actions (login required)
 |
View Item |