Amelia, Tarisa (2024) IDENTIFIKASI KUALITAS PELAYANAN DAN KUALITAS PRODUK SOP DURIAN DI SOP DUREN INDAH (Suatu Kasus di Kecamatan Cikande Kabupaten Serang). S1 thesis, Universitas Sultan Ageng Tirtayasa.

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Abstract

The aim of this research is to analyze the dimensions of service quality and product quality that consumers of Sop Duren Indah, to identify the dimensions of service quality and product quality that are prioritized for improvement from Sop Duren Indah.).The method used is a survey method in the form of a questionnaire to consumers using a Likert scale for measurement scale. The sampling technique used accidental sampling with a total of 68 respondents. The data analysis technique used was quantitative analysis. Quantitative analysis consists of Importance Performance Analysis and Quality Function Deployment analysis. Data were analyzed with the help of IBM SPSS Statistics version 21 software. Based on the research results, it shows that the characteristics of Sop Duren Indah respondents are mostly female, aged 17-26 years, and the majority work as private employees. The results of the validity test using IBM SPSS Statistics version 21 software stated that 30 attributes were said to be valid and the reliability results were declared reliable. The results of the Importance Performance Analysis analysis show 7 attributes that consumers desire. Analysis results Based on the results of the row weight values using the Quality Function Deployment (QFD) analysis method which is used to indicate the priority level of taking an action to improve service quality and product quality. Consumer needs that have the highest value receive priority first for repairs.

Item Type:	Thesis (S1)
Contributors:	Contribution Contributors NIP/NIM Thesis advisor Supriyo Wibowo, Aris 196307272006041001 Thesis advisor Mulyati, Sri 196107102003122001
Additional Information:	Tujuan penelitian ini adalah menganalisis dimensi kualitas pelayanan dan produk kualitas yang konsumen Sop Duren Indah, untuk mengidentifikasi dimensi pelayanan mutu dan mutu produk yang menjadi prioritas perbaikan dari Sop Duren Indah.).Metode yang digunakan adalah metode survei berupa kuesioner kepada konsumen menggunakan skala Likert untuk skala pengukuran. Teknik pengambilan sampel yang digunakan pengambilan sampel secara aksidental dengan jumlah 68 responden. Teknik analisis data yang digunakan adalah analisis kuantitatif. Analisis kuantitatif terdiri dari Importance Performance Analisis dan Analisis Penerapan Fungsi Kualitas. Data dianalisis dengan bantuan perangkat lunak IBM SPSS Statistics versi 21. Berdasarkan hasil penelitian, ternyata menunjukkan bahwa karakteristik responden Sop Duren Indah sebagian besar berjenis kelamin perempuan, berusia 17-26 tahun, dan mayoritas bekerja sebagai pegawai swasta. Hasil dari uji validitas menggunakan software IBM SPSS Statistics versi 21 menyatakan 30 atribut dikatakan valid dan hasil reliabilitasnya dinyatakan reliabel. Hasil dari analisis Importance Performance Analysis menunjukkan 7 atribut yang konsumen menginginkan. Hasil Analisa Berdasarkan hasil nilai bobot baris dengan menggunakan metode Metode analisis Quality Function Deployment (QFD) yang digunakan untuk menunjukkan tingkat prioritas pengambilan tindakan untuk meningkatkan kualitas layanan dan kualitas produk. Kebutuhan konsumen yang mempunyai nilai tertinggi mendapat prioritas pertama untuk diperbaiki.
Uncontrolled Keywords:	Produk quality, Service quality, Sop Duren Indah
Subjects:	Communication > Science Journalism
Divisions:	04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User:	Mrs Tarisa Amelia
Date Deposited:	17 May 2024 10:04
Last Modified:	17 May 2024 10:04
URI:	http://eprints.untirta.ac.id/id/eprint/35288

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