Septa Nugraha, Adithya (2022) IMPLEMENTASI STRATEGI PEMASARAN B2B PADA RADIO REPUBLIK INDONESIA (RRI) JAKARTA. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of this final report is to find out, the strugel of implementation and solution in application of model business B2B in Radio Republik Indonesia (RRI). The writer method used in this study is descriptive method from primary data and secondary data, also the data of this final reported collected by interenship, documentation and literature. The result of this collecting data showed Radio Republik Indonesia (RRI) have been using this business model and the result is succeesful it can be seen from the cooperation carried out until now is still well established. In this evaluation and solution require data collection to support good cooperation with company.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan dari penulisan Laporan Tugas Akhir ini adalah mengetahui implementasi, hambatan dan solusi dalam penerapan model bisnis B2B pada Radio Republik Indonesia (RRI). Metode penulisan yang digunakan dalam penelitian ini adalah metode deskriptif dari data primer dan data sekunder, juga dilakukan pengumpulan data berdasarkan magang industri, dokumentasi dan kepustakaan. Hasil dari pengumpulan data ini menunjukan bahwa Radio Republik Indonesia (RRI) telah menerapkan model bisnis B2B dengan cukup berhasil, dapat dilihat dari hubungan Kerjasama yang dilakukan sampai saat ini masih terjalin dengan baik. Dalam evaluasi dan solusi dibutuhkan pendataan dengan rutin dalam menunjang kerjasama yang baik dengan pelaku bisnis. | |||||||||
| Uncontrolled Keywords: | Marketing Strategy, B2B, Radio Strategi Pemasaran, B2B, Radio | |||||||||
| Subjects: | H Social Sciences > Public Administration H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance Communication > Communication (General) |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | Adithya Nugraha | |||||||||
| Date Deposited: | 22 Dec 2023 15:29 | |||||||||
| Last Modified: | 22 Dec 2023 16:38 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/31714 |
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