Tsuraya, Virda Ashri (2023) IMPLEMENTASI SALURAN DISTRIBUSI AYAM BROILER PADA KEMITRAAN PT RISMAWAN PRATAMA BERSINAR UNIT HMB SERANG. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Broiler chickens are the most widely produced poultry species in Indonesia with more than three million birds per year. This is because broilers are faster and easier to breed. Most farmers today have worked with partnerships because they have more advantages compared to independent farming, one of which is in the aspect of price and marketing. Since PT Rismawan Pratama Bersinar is not an integrator company, the company distributes broilers through intermediaries or distribution channels. This final project report was prepared using the methods of observation, documentation, interviews and literature with the results showing that the distribution channels applied by the company fall into the second and third level distribution channels. Each distribution channel has its own benefits for the company.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Ayam broiler merupakan jenis unggas yang saat ini paling banyak diproduksi di Indonesia dengan lebih dari tiga juta ekor pertahun. Hal ini dikarenakan ayam broiler lebih cepat besar dan mudah dikembangbiakkan. Sebagian besar peternak saat ini telah bekerjasama dengan kemitraan karena memiliki lebih banyak keuntungan dibandingkan dengan beternak mandiri salah satunya pada aspek harga dan pemasarannya. Dikarenakan PT Rismawan Pratama Bersinar bukan perusahaan integrator, maka perusahaan mendistribusikan ayam broiler melalui perantara atau saluran distribusi. Laporan tugas akhir ini disusun dengan menggunakan metode observasi, dokumentasi, wawancara dan kepustakaan dengan hasil yang menunjukkan bahwa saluran distribusi yang diterapkan oleh perusahaan masuk kedalam saluran distribusi tingkat dua dan tiga. Setiap saluran distribusi memiliki keuntungan masing-masing bagi perusahaan. | |||||||||
| Uncontrolled Keywords: | Kata Kunci : Saluran Distribusi; Ayam Broiler; Kemitraan Keywords : Distribution Channels; Partnership; Broiler Chicken | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HE Transportation and Communications |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Virda Ashri Tsuraya | |||||||||
| Date Deposited: | 25 Sep 2023 10:33 | |||||||||
| Last Modified: | 25 Sep 2023 10:33 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/29804 |
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