Damayanti, Lintang (2023) IMPLEMENTASI STRATEGI PROMOSI LAYANAN PRODUK POSPAY PADA PT POS INDONESIA (PERSERO) CABANG CILEGON. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The purpose of writing this Final Project Report is to find out the Implementation of the Pospay Product Service Promotion Strategy at PT Pos Indonesia (Persero) Cilegon Branch and to find out the advantages and disadvantages of Pospay. The final assignment writing method used is descriptive method. The types of data obtained are primary data and secondary data. The data collection method used is based on interviews, observation, and literature studies. The result of this final project is that PT Pos Indonesia (Persero) Cilegon Branch carries out promotional strategies in the form of advertising, sales promotion, individual selling, and public relations. The advantages of Pospay include that more than 10 million transactions can be made, lower or cheaper admin fees, the services offered by Pospay are more varied. The drawback of Pospay is that there is no notification when there is an interruption.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan Penulisan Laporan Tugas Akhir ini adalah untuk mengetahui Implementasi Strategi Promosi Layanan Produk Pospay pada PT Pos Indonesia (Persero) Cabang Cilegon dan untuk mengetahui kelebihan dan kekurangan pospay. Metode penulisan tugas akhir yang digunakan adalah metode deskriptif. Jenis data yang diperoleh adalah data primer dan data sekunder. Metode pengumpulan data yang digunakan yaitu berdasarkan wawancara, observasi, dan studi kepustakaan. Hasil dalam tugas akhir ini adalah PT Pos Indonesia (Persero) Cabang Cilegon melakukan strategi promosi berupa iklan, promosi penjualan, penjualan perseorangan, dan hubungan masyarakat. Adapun kelebihan pospay antara lain, transaksi dapat dilakukan lebih dari 10 juta, biaya admin yang lebih rendah atau murah, layanan yang ditawarkan pospay lebih bervariatif. Kekurangan dari pospay ialah tidak adanya pemberitahuan ketika gangguan. | |||||||||
| Uncontrolled Keywords: | Promotion Strategy, Pospay, PT Pos Indonesia. Strategi Promosi, Pospay, PT Pos Indonesia. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing 05-Fakultas Ekonomi dan Bisnis |
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| Depositing User: | Mrs Lintang Damayanti | |||||||||
| Date Deposited: | 26 Oct 2023 09:03 | |||||||||
| Last Modified: | 26 Oct 2023 09:03 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/28649 |
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