PENGARUH AKTUALISASI DIRI (SELF-ACTUALIZATION) DAN GAYA HIDUP (LIFESTYLE) HANGOUT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI KOPI LEBJAR DI KOTA SERANG

APRILLIA, MARISSA (2023) PENGARUH AKTUALISASI DIRI (SELF-ACTUALIZATION) DAN GAYA HIDUP (LIFESTYLE) HANGOUT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI KOPI LEBJAR DI KOTA SERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

This Study then aims to examine several factors that are believed to ncrease purchases at Lebjar coffe. Namely self-actualization and lifestyle variables on purchasing decisions. The type of research used is descriptive through an quantitative approach. The sampling technique is non-probability sampling using 50 respondents, namely consumers who have made purchases at contemporary coffee shops at least twince. The data collection technique used a questionnaire with a Likert scale of 1-5 with a total of 18 statement items. After the data is collected then perform data analysis techniques. The data analysis technique used multiple linear regression with the help of SPSS 25.0. The results of this study indicate that the Self-Actualization (X1) variable has a significant effect on purchasing decisions. The hangout lifestyle (X2) has a significant effect on purchasing decisions. Self-Actualization and the hangout lifestyle have a simultaneous influence on purchasing decisions at Lebjar coffee in Serang city.

Item Type:

Thesis (S1)

Contributors:

Contribution	Contributors	NIP/NIM
Thesis advisor	SULAENI, SULAENI	196901312001121001
Thesis advisor	PANCAWATI, JUWARIN	197502142003122001

Additional Information:

Penelitian ini bertujuan untuk menguji beberapa faktor yang dipercaya dapat meningkatkan pembelian pada Kedai Kopi Lebjar di kota Serang yakni variabel aktualisasi diri dan gaya hidup terhadap keputusan pembelian. Jenis penelitian yang dipakai adalah deskriptif melalui pendekatan kuantitatif. Teknik pengambilan sampel yakni non probability sampling dengan menggunakan 50 responden yaitu konsumen yang sudah melakukan pembelian di kedai kopi kekinian minimal 2 kali. Teknik pengumpulan data memakai kuesioner pada dengan skala likert 1-5 dengan jumlah 18 item pernyataan. Setelah data terkumpul kemudian melakukan teknik analisis data. Teknik analisis data memakai regresi linier berganda melalui bantuan SPSS 25.0. Hasil dari penelitian ini menunjukkan bahwa variabel aktualisasi diri (X1) mempunyai pengaruh signifikan terhadap keputusan pembelian. Gaya hidup hangout (X2) mempunyai pengaruh signifikan terhadap keputusan pembelian. Aktualisasi diri dan gaya hidup hangout mempunyai pengaruh secara simultan terhadap keputusan pembelian pada Kedai Kopi Lebjar di kota Serang.

Uncontrolled Keywords:

lifestyle, purchasing decisions, self-actualization.

Subjects:

S Agriculture > S Agriculture (General)

Divisions:

04-Fakultas Pertanian
04-Fakultas Pertanian > 54201-Program Studi Agribisnis

Depositing User:

Mrs Marissa Aprillia

Date Deposited:

25 Jul 2023 16:37

Last Modified:

25 Jul 2023 16:37

URI:

http://eprints.untirta.ac.id/id/eprint/26781

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