Yuliani, Arini (2015) FAKTOR – FAKTOR PERMINTAAN KONSUMEN BUAH PEPAYA CALIFORNIA (Suatu Kasus di Giant Extra Kota Serang, Provinsi Banten). S1 thesis, Universitas Sultan Ageng Tirtayasa.
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FAKTOR – FAKTOR PERMINTAAN KONSUMEN BUAH PEPAYA CALIFORNIA.pdf - Published Version Restricted to Registered users only until 2015. Download (3MB) |
Abstract
The request to use the Carica California for a shift in understanding consumer, which makes them not only as of the table but attract as a rich benefits for health and can be enjoyed as a good way with as together with the time . This riset in a survey and determining the location was on purpose (purposive). The data used is the primary and secondary. The respondents in this research is accidental sampling, which is as much as 100 people. Analysis data in the validity, the reliability and of the regression .Karakteristik respondents in this research in domination by consumers of women (71 %), 21-25 the 39 %, the other (housewives), the level of edducation SMA (44 %), income a month > 2.199.999 (73 %), and marital status (63 %). The analysis shows that this research of validity of and reliabilitas, and get away from the normality, the heteroditas, and the multikolinearitas. From the test coefficient determined by the value of R $ 0.557 and R2 of 0.311, This shows that a percentage a variable influence an independent (the price, a consumer, quality products, the sales and income) of variable dependent variable is about as big as 31.1 % or a variety of variables, independent (request of the Carica California) used to explain to 31.1 % variation variable dependen. variable the most influential is a consumer where the value of the thitung more than variables other at 3.488. Key : the Carica California, the request of consumer, the character consumer.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | ABSTRAK People's desire to consume papaya california due to a shift in consumer understanding what makes this fruit not only as a table fruit, but demand as a fruit rich health benefits and can be enjoyed as other processed with time. This study uses survey and determining the location set intentionally (purposive). The data used are primary and secondary data. Intake of respondents in this study was accidental sampling as many as 100 people. Data analysis using validity, reliability test and descriptive analysis. Characteristics of respondents in this study is dominated by female consumers (71%), aged 21-25 years 39%, other work (housewives), education of SMA / SMK / STM / MA (44%), monthly income are> 2199 .999 (73%), and marital status (63%). Results of the analysis showed that the study qualify the validity and reliability, as well as escape from normality test. Based on the results of a simple tabulation analysis, it can be seen from the calculation of simple tabulation of the percentage factor prices by 84%, amounting to 73% of consumer tastes, quality of products 83%, 63% of sales locations and revenues of 50%. Keyword: California Papaya fruit, consumer, demand, consumer, characteristics. | |||||||||
| Uncontrolled Keywords: | Key : the Carica California, the request of consumer, the character consumer. Keyword: California Papaya fruit, consumer, demand, consumer, characteristics. | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 25 Oct 2021 05:15 | |||||||||
| Last Modified: | 25 Oct 2021 05:15 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/2665 |
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