APRILIANI SIREGAR, RIKA (2023) IMPLEMENTASI COMMUNITY DEVELOPMENT MELALUI PROGRAM CSR CHIP (CIPTA HANDYCRAFT INNOVATION PRODUCT) PT. INDAH KIAT PULP & PAPER. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Companies have a responsibility to contribute to society, one of which is through the implementation of CSR (Corporate Social Responsibility) as stipulated in Law no. 40 of 2007. This research discusses the implementation of CSR CHIP (Cipta Handycraft Innovation Product) PT. Indah Kiat Pulp & Paper by examining how the program are carried out with due regard to aspects of community development so that the expected results are achieved. The research method used is a qualitative approach. Theory used is Stakeholder Theory, that is to explain the implementation of corporate social responsibility in the midst of the surrounding community. The results of this research explain that every aspect of community development is carried out well through the implementation of CSR CHIP (Cipta Handycraft Innovation Product) of PT. Indah Kiat Pulp & Paper. (1) The Enabling aspect is achieved through the stages of seeing the community's potential, making an approach, and motivating and changing the mindset. (2) Empowering aspects are carried out through steps to accommodate production needs and expand business network. (3) Protecting aspects are carried out through implemented policy measures, business licenses used, and avoiding conflicts and unequal competition.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Perusahaan memiliki tanggung jawab untuk berkontribusi terhadap masyarakat, salah satunya melalui implementasi CSR (Corporate Social Responsibility) sebagaimana diatur dalam Undang-Undang No. 40 Tahun 2007. Penelitian ini membahas implementasi CSR CHIP (Cipta Handycraft Innovation Product) PT. Indah Kiat Pulp & Paper dengan menelaah bagaimana program dijalankan dengan memperhatikan aspek-aspek community development sehingga tercapai hasil yang diharapkan. Metode penelitian yang digunakan yaitu pendekatan kualitatif. Teori yang digunakan adalah Teori Stakeholder, yakni untuk menjelaskan penerapan tanggung jawab sosial perusahaan ditengah-tengah masyarakat sekitar. Hasil penelitian menjelaskan bahwa setiap aspek dalam community development dijalankan dengan baik melalui implementasi CSR CHIP (Cipta Handycraft Innovation Product) PT. Indah Kiat Pulp & Paper. (1) Aspek Enabling dicapai melalui tahapan melihat potensi masyarakat, melakukan pendekatan, dan memotivasi serta merubah pola pikir. (2) Aspek Empowering dilakukan melalui langkah mengakomodir kebutuhan produksi dan memperluas jaringan dan melapangkan usaha. (3) Aspek Protecting dilakukan melalui langkah kebijakan yang diterapkan, izin usaha yang digunakan, dan menghindari konflik dan persaingan tidak seimbang. | |||||||||
| Uncontrolled Keywords: | Keywords: Community Development, Corporate Social Responsibility, Stakeholder Kata Kunci: Community Development, Corporate Social Responsibility, Stakeholder | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | RIKA APRILIANI SIREGAR | |||||||||
| Date Deposited: | 31 May 2023 11:45 | |||||||||
| Last Modified: | 31 May 2023 11:45 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/24953 |
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