DANI, RAM (2023) LANGKAH KEGIATAN HUMAS DALAM MENDUKUNG VISI UNTIRTA SEBAGAI It’s Green University. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Sultan Ageng Tirtayasa University is currently a campus that carries the concept of being a Smart and green University, one of the ways to achieve the perfection of the vision being carried, of course requires a step taken from a Public Relations officer in supporting all efforts in order to shape Untirta's vision as a green campus or known as Smart and green University. The research method used is a descriptive study method with qualitative research. There were four informants in this study, namely the Head of Untirta Public Relations and Cooperation Coordinator, Head of Untirta Public Relations and Protocol Sub-Coordinator, the Secretary of UPT Smart and Green, and the 2021 Selected Smart and green Ambassadors. Data collection techniques were interviews, observation, documentation. Data analysis in this study uses the 4-step theory of Public Relations Cutlip, Center and Broom. The triangulation test used is time triangulation and source triangulation. The results of this study prove that public relations measures in supporting Untirta's vision as a Smart and green University have gone well because the coordination with the Smart and green units has been running. Public Relations conducts the entire public relations process for UPT Smart and Green. Starting from fact finding to evaluating. Humas supports through activities of Smart and green ambassadors and through public communication. What is lacking is only related to limited public relations resources which results in less than optimal performance. The advice given was to form a special media team in accelerating the vision to become Smart and green so that the management of various media related to the green campus can be maximized. Keywords: Public Relations Process, Smart and green university, Vision
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Universitas Sultan Ageng Tirtayasa saat ini merupakan kampus yang mengusung konsep sebagai Smart and green University, salah satu cara untuk mencapai kesempurnaan dari visi yang diusung, tentu membutuhkan sebuah langkah yang ditempuh dari seorang Humas dalam mendukung seluruh upaya dalam rangka membentuk visi Untirta sebagai kampus hijau atau smart and green University. Metode penelitian yang digunakan adalah metode studi deskriptif dengan penelitian kualitatif. Informan dalam penelitian ini berjumlah empat orang yaitu terdiri Kepala Koordinator Humas dan Kerjasama Untirta, Kepala Sub Koordinator Humas dan Protokol Untirta, Sekretaris UPT Smart and Green, dan Duta Smart and green Terpilih 2021. Teknik pengumpulan data adalah dengan wawancara, observasi, dokumentasi. Analisis data dalam penelitian ini menggunakan Model 4 langkah Public Relation Cutlip, Center and Broom. Uji triangulasi yang digunakan adalah triangulasi waktu dan triangulasi sumber. Hasil penelitian ini membuktikan bahwa langkah humas dalam mendukung visi Untirta sebagai Smart and green University sudah berjalan dengan baik dikarenakan koordinasi yang dilakukan dengan rektor dan unit Smart and green sudah berjalan. Humas melakukan proses humas terhadap rektor dan UPT Smart and Green. Mulai dari fact finding sampai evaluating. Humas mendukung melalui kegiatan pemeringkatan UI Green metric, duta Smart and green dan melalui komunikasi publik. Adapun kekurangan humas yaitu terkait dengan sumberdaya yang terbatas sehingga mengakibatkan kurang maksimalnya kinerja. Saran yang disampaikan adalah membentuk tim khusus media dalam percepatan visi sebagai Smart and green agar pengelolaan berbagai media terkait green campus lebih maksimal. Kata Kunci : Proses Humas, Smart and green,Visi | |||||||||
| Subjects: | Communication > Public Relations Science | |||||||||
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
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| Depositing User: | Dani Ramdani danil | |||||||||
| Date Deposited: | 18 Jan 2023 09:19 | |||||||||
| Last Modified: | 18 Jan 2023 09:19 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/19822 |
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