Suryadi, Intan Yustika (2022) PERLINDUNGAN HUKUM MEMBERSHIP BLIBLI.COM DAN AFILIASI PT BLIBLI.COM MENURUT UNDANG-UNDANG NOMOR 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN DAN PASAL 1239 KITAB UNDANG-UNDANG HUKUM PERDATA TENTANG WANPRESTASI (Studi Kasus di PT Blibli.com dan Membership Kabupaten Pandeglang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
The internet marketing business in Indonesia which is currently growing rapidly is the affiliate program. Affiliate is an online selling concept that involves the owner of goods, intermediaries, and buyers in the sale of goods in cyberspace. Identification of the problem in this study is how the legal protection for affiliate membership in the Blibli.com affiliate program according to Law Number 8 of 1999 concerning Consumer Protection and Article 1239 of the Civil Code concerning Default and how legal remedies are taken by Blibli affiliate membership. com and the legal consequences for the company PT Blibli.com in the event of a default. This study uses the Theory of Justice and Legal Certainty, the research method used is empirical juridical with descriptive analysis specifications, the data sources used are secondary data and primary data using field study data collection techniques and literature studies, data analysis with qualitative analysis and research locations in Indonesian Consumers Foundation, PT Blibli.com and Affiliate Membership Blibli.com Pandeglang Regency. As for this research, it was found several problems that affiliate membership cannot receive the commission that is their right, including arrears or non-payment of commissions that have been collected by affiliate members, complaints from affiliate members that are not responded to by the owner of the affiliate program company and the incompatibility of the cumulative commission paid by the affiliate. PT Blibli.com. Based on this, it means that PT Blibli.com's achievements have not been implemented, thus violating the provisions of Article 13 paragraph 1 of the UUPK and Article 1239 of the Civil Code. The conclusion in this study is that legal protection for affiliate membership in the Blibli.com affiliate program according to the UUPK and Article 1239 of the Civil Code concerning Defaults explains that it has not provided protection to Blibli.com affiliate membership. Legal remedies that can be carried out by affiliate membership are through dispute resolution outside the court or through courts that are in the general court environment and the legal consequences for the company are the obligation to provide compensation (losses, fees and interest). The advice given by the author is that affiliate membership parties should be more careful in entering into partnership agreements with e-commerce and PT Blibli.com which should pay attention to rights so as not to harm affiliate memberships and the need to provide legal protection.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Bisnis internet marketing di Indonesia yang saat ini sedang berkembang pesat yaitu program afiliasi. Afiliasi merupakan konsep penjualan online yang melibatkan pemilik barang, perantara, dan pembeli dalam transaksi penjualan barang di dunia maya. Identifikasi masalah dalam penelitian ini adalah Bagaimana perlindungan hukum terhadap membership afiliasi dalam program afiliasi Blibli.com menurut Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen dan Pasal 1239 Kitab Undang-Undang Hukum Perdata tentang Wanprestasi dan Bagaimana upaya hukum yang dilakukan membership afiliasi Blibli.com dan akibat hukum bagi perusahaan PT Blibli.com apabila terjadi wanprestasi. Penelitian ini menggunakan Teori Keadilan dan Kepastian Hukum, Metode Penelitian yang digunakan adalah yuridis empiris dengan spesifikasi deskriptif analisis, Sumber data yang digunakan data sekunder dan data primer dengan menggunakan teknik pengumpulan data studi lapangan dan studi kepustakaan, Analisis Data dengan analisis kualitatif dan Lokasi Penelitian di Yayasan Lembaga Konsumen Indonesia, PT Blibli.com dan Membership Afiliasi Blibli.com Kabupaten Pandeglang. Adapun dari penelitian ini didapati beberapa masalah bahwa membership afiliasi tidak dapat menerima komisi yang merupakan haknya, termasuk tunggakan atau tidak dibayarnya komisi yang telah dikumpulkan oleh member afiliasi, keluhan member afiliasi yang tidak ditanggapi oleh pemilik perusahaan program afiliasi dan ketidaksesuaian komisi kumulatif yang dibayarkan oleh pihak PT Blibli.com. Berdasarkan hal tersebut berarti tidak dilaksanakannya prestasi oleh PT Blibli.com sehingga melanggar ketentuan Pasal 13 ayat 1 UUPK dan Pasal 1239 KUHPerdata. Kesimpulan dalam penelitian ini Perlindungan hukum terhadap membership afiliasi dalam program afiliasi Blibli.com menurut UUPK dan Pasal 1239 KUHPerdata Tentang Wanprestasi menjelaskan bahwa belum memberikan perlindungan kepada membership afiliasi Blibli.com, Upaya hukum yang dapat dilakukan membership afiliasi yaitu melalui penyelesaian sengketa diluar pengadilan atau melalui peradilan yang berada di lingkungan peradilan umum dan akibat hukum bagi perusahaan yaitu berkewajiban pemberian suatu ganti rugi (rugi, biaya dan bunga). Saran yang diberikan penulis adalah pihak membership afiliasi hendaknya lebih berhati-hati dalam melakukan perjanjian kemitraan dengan e-commerce dan Pihak PT Blibli.com yang hendaknya memperhatikan hak-hak para membership afiliasi sehingga tidak dirugikan serta perlunya memberikan perlindungan hukum. | |||||||||
| Subjects: | K Law > K Law (General) | |||||||||
| Divisions: | 01-Fakultas Hukum 01-Fakultas Hukum > 74201-Program Studi Ilmu Hukum |
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| Depositing User: | Intan Yustika Suryadi | |||||||||
| Date Deposited: | 29 Dec 2022 15:01 | |||||||||
| Last Modified: | 29 Dec 2022 15:01 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/18198 |
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