Kemal, Mochamad (2022) Pengaruh Harga, Kualitas Produk, dan Promosi terhadap keputusan pembelian Teh Botol Sosro di Kabupaten Tangerang. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This research is done with the aim to determine the effect of Price (X1), Product Quality (X2), and Promotion (X3) on Buying Decisions partially and simultaneously. Data collection using the questionnaire method with 100 Samples and usingthe technique accidental sampling. Then the analysis of the data that has been obtained in the form of quantitative analysis, including validity test, reliability test, classical assumption test, multiple linear regression analysis which aims to see the influence between variables, through t test and F test to prove the hypothesis, anddetermination coefficient analysis test (R2). Based on the results of hypothesis test analysis (t test) obtained in the SPSS 21 program in the coefficients table shows Price has a sig value of 0.000 < 0.05, Product Quality has a sig value of 0.000 > 0.05, Promotion has asig value of 0.000 < 0.05, from the results of the t test it is concluded that the 3 variables can significantly influence buying decisions. The results of the F test analysis get a sig value of 0.000 < 0.05, meaning that the three variables simultaneously or together proved to have a positive and significant effect on buying decisions.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh Harga (X1), Kualitas Produk (X2), dan Promosi (X3) terhadap Keputusan Pembelian secara parsial dan simultan. Pengumpulan data menggunakan metode angket dengan 100 Sampel dan menggunakan teknik accidental sampling. Kemudian analisis data yang telah diperoleh berupa analisis kuantitatif yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda yang bertujuan untuk melihat pengaruh antar variabel, melalui uji t dan uji F untuk membuktikan hipotesis, dan uji analisis koefisien determinasi (R2). Berdasarkan hasil analisis uji hipotesis (uji t) yang diperoleh pada program SPSS 21 pada tabel koefisien menunjukkan Harga memiliki nilai sig 0,000 < 0,05, Kualitas Produk memiliki nilai sig 0,000 > 0,05, Promosi memiliki nilai asig 0,000 < 0,05, dari hasil uji t disimpulkan bahwa 3 variabel dapat mempengaruhi keputusan pembelian secara signifikan. Hasil analisis uji F mendapatkan nilai sig sebesar 0,000 < 0,05 artinya ketiga variabel secara simultan atau bersama-sama terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian. | |||||||||
| Uncontrolled Keywords: | Price, Product quality, Promotion, Buying Decisions | |||||||||
| Subjects: | S Agriculture > S Agriculture (General) | |||||||||
| Divisions: | 04-Fakultas Pertanian 04-Fakultas Pertanian > 54201-Program Studi Agribisnis |
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| Depositing User: | mr Kemal Mochamad | |||||||||
| Date Deposited: | 27 Aug 2024 12:16 | |||||||||
| Last Modified: | 27 Aug 2024 12:16 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/15880 |
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