SARI BANON, RESTU (2022) MENINGKATKAN KINERJA PERUSAHAAN MELALUI INTEGRASI RANTAI PASOK DAN INOVASI ORGANISASI (STUDI PADA PT CILEGON FABRICATORS). Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
Orientasi Pasar saat ini ditujukkan dengan adanya fenomena revolusi industri 4.0 yang terjadi menyebabkan perubahan setiap sisi dalam bidang perindustrian di dunia. Negara di dunia telah bersiap-siap menghadapi sebuah era yang membuat perbatasan negara tidak lagi mempunyai arti penting, terbukanya pasar dalam negeri bagi produk-produk asing. Manajemen Rantai Pasok merupakan konsep yang semakin penting pada era perdagangan bebas dan globalisasi. Penelitian ini bertujuan untuk mengetahui secara empirik bagaimana pengaruh dan mengeksplorasi implikasi manajerial Orientasi Pasar dan Kapabilitas Kompetitif terhadap Kinerja Perusahaan melalu Inovasi Organisasi dan Integrasi Rantai Pasok. Dilakukan penelitian dengan metode yang digunakan adalah kuantitatif sebagaimana penelitian dilakukan dengan penyebaran kuesioner kepada responden di Perusahaan Fabrikasi yaitu PT Cilegon Fabricators. Hasil penelitian ditemukan bahwa pengaruh Orientasi Pasar tidak berpengaruh signifikan terhadap Kinerja Perusahaan, sedangkan Kapabilitas Kompetitif memiliki pengaruh signifikan terhadap Kinerja Perusahaan. Dan revolusi industri pada industri manufaktur fabrikasi yaitu Orientasi Pasar memiliki pengaruh yang tidak sigfikan terhadap Kinerja Perusahaan baik secara langsung dan tidak langsung.
| Item Type: | Thesis (Master) | |||||||||
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| Additional Information: | The current market orientation is indicated by Industrial revolution 4.0 phenomenon that took place caused changes in every aspect of the industri in the world. Countries in the world have been preparing to face an age where national borders no longer have any significance, the opening of a domestic market for foreign products. Supply chain Management is an increasingly important concept in the era of free trade and globalization. This study aims to determine empirically how to influence and explore the managerial implications of Market Orientation and Competitive Capability on Company Performance through Organizational Innovation and Supply chain Integration. And the research method used is quantitative as the study was conducted by distributing questionnaires to respondents in the Fabrication Company, PT Cilegon Fabricators. The results of the study found that the influence of Market Orientation has no significant effect on Company Performance, while Competitive Capability has a significant effect on Company Performance. And the industrial revolution in the fabricated manufacturing industry, namely Market Orientation, has an insignificant influence on Company Performance, either directly or indirectly. Key words: Supply chain Management, Competitive Capability, Market Orientation. | |||||||||
| Uncontrolled Keywords: | Kata Kunci: Manajemen Rantai Pasok, Kapabilitas Kompetitif, Orientasi Pasar. | |||||||||
| Subjects: | H Social Sciences > HG Finance | |||||||||
| Divisions: | 08-Pascasarjana 08-Pascasarjana > 61101-Magister Manajemen |
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| Depositing User: | Perpustakaan Pusat | |||||||||
| Date Deposited: | 02 Aug 2022 13:34 | |||||||||
| Last Modified: | 02 Aug 2022 13:34 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/15109 |
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