ARDIANSYAH, HARDY (2016) KARAKTERISTIK DAN PERAN PEDAGANG KAKI LIMA DALAM MEMASARKAN PRODUK PERTANIAN SEGAR. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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KARAKTERISTIK DAN PERAN PEDAGANG KAKI LIMA DALAM MEMASARKAN PRODUK PERTANIAN SEGAR.PDF - Published Version Restricted to Registered users only Download (4MB) |
Abstract
Street Seller from year to year the number has been increased , but increase in the Street Seller was not in balance to facilities and infrastructure sufficient . The problem is constrained the role of Street Seller in marketing agricultural products fresh . This study attempts to ( 1 ) analyze the role of street Seller in marketing agricultural products , ( 2 ) distribute agricultural products , ( 3 ) cut chain marketing , ( 4 ) sells products with the price of compete ( 5 ) to improve economic conditions small . This study was conducted in the Serang City , Banten . This research uses the method descriptive analysis with the quantitative approach . The research results show that ( 1 ) characteristic of Street Seller in the Serang City among other: generally of the male sex , aged 26 -35 years , educated elementary school , very Rp 500,000 - Rp 1.000.000 , having the monthly income Rp 500,000 – Rp 1.500.000 , the length of working time Street Seller in the Serang City 1-10 years ( 2 ) the role of Street Seller namely marketing of agricultural products is in the category of high , distributing agricultural products is in the category of being , cut marketing chain is in the category of high , sell agricultural products at a price compete is in the category of high and to improve economic conditions is in the category of small high . Keyword : Characteristics, Street Seller
Item Type: | Thesis (S1) | |||||||||
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Subjects: | S Agriculture > S Agriculture (General) | |||||||||
Divisions: | 04-Fakultas Pertanian > 54201-Program Studi Agribisnis | |||||||||
Depositing User: | Perpustakaan Pusat | |||||||||
Date Deposited: | 24 Mar 2022 11:18 | |||||||||
Last Modified: | 24 Mar 2022 11:18 | |||||||||
URI: | http://eprints.untirta.ac.id/id/eprint/10607 |
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