Abiyyu, Naufal (2024) Penerapan Field Selling Sebagai Bagian Dari Personal Selling Rumah Subsidi PT Inti Sarana Putra Perkasa. D3 thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
The purpose of preparing this final assignment is to find out the application of Field Selling as part of PT Inti Sarana Putra Perkasa's Personal Selling. The method used is a descriptive method. The type of data collected is primary data obtained from the marketing and sales marketing supervisor of PT Inti Sarana Putra Perkasa. Meanwhile, secondary data was obtained from books, scientific journals, companies and online from the internet. Data collection in this final assignment uses observation, interviews, literature and secondary data documentation. The results of this final assignment apply the stages of field selling developed by Ingram et al., (2015) which consists of 9 stages, namely preparation, scheduling visits, field visits, identifying needs, product presentation, offering solutions, handling objections, sales closing and follow-up. PT Inti Sarana Putra Perkasa needs to improve and develop the effectiveness of field selling in reaching and meeting the needs of subsidized housing consumers.
| Item Type: | Thesis (D3) | |||||||||
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| Additional Information: | Tujuan penyusunan Tugas Akhir ini untuk mengetahui penerapan Field Selling sebagai bagian dari Personal Selling PT Inti Sarana Putra Perkasa. Metode yang digunakan adalah metode deskriptif. Jenis data yang dikumpulkan adalah data priemer yang di dapat dari supervisor marketing dan sales marketing PT Inti Sarana Putra Perkasa. Sedangkan data sekunder diperoleh dari buku, jurnal ilmiah, perusahaan maupun secara online dari internet. Pengumpukan data dalam tugas akhir ini menggunakan observasi, wawancara, kepustakaan dan dokumentasi data sekunder. Hasil tugas akhir ini menerapkan tahapan-tahapan field selling yang di kembangkan oleh ingram et al., (2015) yang terdiri dari 9 tahapan-tahapan yaitu persiapan, penjadwalan kunjungan, kunjungan lapangan, identifikasi kebutuhan, presentasi produk, penawaran solusi, penanganan keberatan, penutupan penjualan dan tindak lanjut. PT Inti Sarana Putra Perkasa perlu meningkatkan dan mengembangkan efektifitas field selling dalam menjangkau dan memenuhi kebutuhan konsumen rumah subsidi. | |||||||||
| Subjects: | H Social Sciences > HB Economic Theory Communication > Communication (General) |
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| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > Program Diploma III Marketing |
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| Depositing User: | Naufal Abiyyu Naufal | |||||||||
| Date Deposited: | 24 Jul 2024 15:30 | |||||||||
| Last Modified: | 24 Jul 2024 15:54 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/39488 |
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