HANDAYANI, LENI (2023) PENGARUH STRATEGI DEFENDER TERHADAP MANAGEMENT CONTROL SYSTEM (MCS) (Studi Empiris pada Pelaku UMKM Kuliner Mitra Go-Food di Kecamatan Kragilan). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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Abstract
This study aims to examine the effect of the defender strategy on personnel control, action control, result control, and cultural control. This study uses a quantitative approach. The number of samples used was 75 respondents who are owners of go-food partner culinary MSMEs in the Kragilan sub-district. The non-probability sampling method uses a purposive sampling technique. The data collection technique is by distributing online questionnaires consisting of 15 statement items with a 5-point Likert scale. The research data was processed using the smartPLS 3.2.9 analysis tool. The data processing method uses the Structural Equation Modeling (SEM) modeling equation by conducting validity tests, reliability tests, R-Square tests and t tests. The results of this study are: 1) The defender strategy has a positive and significant effect on personnel control. 2) The defender strategy has a positive and significant effect on action control. 3) The defender strategy has a positive and significant effect on results control. 4) The defender strategy has a positive and significant effect on cultural control. Keywords: Defender Strategy, Personnel Control, Action Control, Result Control and Cultural Control.
| Item Type: | Thesis (S1) | |||||||||
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| Additional Information: | Penelitian ini bertujuan untuk menguji pengaruh strategi defender terhadap kontrol personel, kontrol tindakan, kontrol hasil, dan kontrol budaya. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel yang digunakan sebanyak 75 responden yang merupakan pemilik UMKM kuliner mitra go-food di kecamatan Kragilan. Metode pengambilan sampel secara non-probability menggunakan teknik purposive sampling. Teknik pengumpulan data dengan menyebarkan kuesioner online yang terdiri dari 15 item pernyataan dengan skala likert 5 poin. Data penelitian ini diolah menggunakan alat analisis smartPLS 3.2.9. Metode pengolahan data menggunakan persamaan permodelan Structural Equation Modeling (SEM) dengan melakukan uji validitas, uji reliabilitas, uji R-Square dan uji t. Hasil penelitian ini adalah: 1) Strategi defender berpengaruh positif dan signifikan terhadap kontrol personel. 2) Strategi defender berpengaruh positif dan signifikan terhadap kontrol tindakan. 3) Strategi defender berpengaruh positif dan signifikan terhadap kontrol hasil. 4) Strategi defender berpengaruh positif dan signifikan terhadap kontrol budaya. Kata Kunci: Strategi Defender, Kontrol Personel, Kontrol Tindakan, Kontrol Hasil, dan Kontrol Budaya. | |||||||||
| Subjects: | H Social Sciences > HG Finance | |||||||||
| Divisions: | 05-Fakultas Ekonomi dan Bisnis 05-Fakultas Ekonomi dan Bisnis > 62201-Program Sarjana Akuntansi |
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| Depositing User: | Mrs Leni Handayani | |||||||||
| Date Deposited: | 28 Feb 2023 15:43 | |||||||||
| Last Modified: | 28 Feb 2023 15:43 | |||||||||
| URI: | http://eprints.untirta.ac.id/id/eprint/22023 |
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