her, taufik (2019) Village Tourism: The Implementation of Community-Based Tourism. 2019 International Conference on Organizational Innovation (ICOI 2019), 100 (1). pp. 537-542. ISSN -

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Abstract

Abstract—The purpose of this study is to (1). analyze the tourism potential of Banyuresmi Tourism Village, Jiput Pandeglang Regency based on supporting and inhibitors factors and (2). Analyze community-based tourism development strategies in Banyuresmi Tourism Village, Jiput Pandeglang Regency. Descriptive qualitative method was applied for analyzing the potential of the region as a tourism village based on Community Based Research..The implementation of the concept of the community-based tourism of Banyuresmi Tourism Village which is a pilot tourism village is included in the category of potential tourism villages whose people have high enthusiasm in managing the tourist attraction,even though there are still obstacles in its implementation. The concept of CBT that is applied to achieve sustainable tourism management is applied in the form of participation of local communities, the establishment of tourism village institutions, eco- friendly tourist destination and creative industry. Suggestions 1) Creating an integrated tour package to prepare homestays that are in accordance with standards, tourist attractions and other things that support the development of tourism villages; (2) Increase knowledge about Tourism Awareness (3) Utilizing technology as a promotion tools Keywords—Community-based tourism, Tourism Villages, Sustainable Tourism Development I. INTRODUCTION Community-based tourism (CBT) is increasingly considered as a more sustainable alternative, as it emphasizes the active involvement of the local community as catalyst in the tourism development (Marinovski, 2016). CBT is a concept of developing a tourist destination through empowering local communities,whereby the community contributes to planning, managing and delivering opinions (Goodwin and Santili, 2009). Community-Based Tourism (CBT) is tourism that takes into account environmental, social and cultural sustainability aspects and is a tool for community development and environmental conservation or in other words CBT is a tool for sustainable tourism development (Suansri, 2003). CBT has been applied in developed member economies, such as Canada, New Zealand and Australia, as well as in developing economies like Vietnam, Indonesia, China and Malaysia (Ashley and Garland, 1994; Bramwell and Sharman, 1999). Many of the CBT issues stem from internal problems such as weak business models that cannot support CBT activities. The economic fragility of CBT has prompted researchers to argue that, if CBT is to be profit-oriented, then it should be run as a business entity. This calls for a sophisticated approach to ensure its economic sustainability (Mitchell and Hall, 2005; Hamzah and Khalifah, 2009). The representation of the development of Community-based Tourism is a Tourism Village, program that was rolled out by the government in rural tourism activities by developing tourist villages as a program able to accelerate economic, social, cultural and environmental growth in rural areas. Zebua (2016) said that tourism villages are a rural area that has special characteristics to become a tourist destination with physical uniqueness and social and the cultural life of the local community as an attraction. Previously Mbaiwa (2011) and Zhang (2012) stated that tourism village development is able to provide many benefits, including (1) enhancing the rural collective economy, (2) beautifying the rural appearance, (3) strengthening the rural civilization construction, (4) increasing the community incomes, (5) changing of community traditional livelihood activities and lifestyles, and (6) reducing the urban-rural gap and building a harmonious society.Tourism villages are formed to empower communities to act as direct actors in an effort to increase preparedness and care in addressing the potential of tourism in their community and have opportunities and readiness to get benefits that can be developed from tourism activities to improve economic welfare. According to the Central Bureau of Statistics (Indonesia) in 2018 there were around 1,734 villages a International Conference

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