Mukhsin, Moh. and NAJMUDDIN, NAJMUDDIN (2020) Effect on the Performance of Supply Chain Integration. Advances in Economics, Business and Management Research, 143. pp. 109-112.

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Abstract

This study Aimed to analyze the effect of integration to improve supply chain performance. This research examine the influence supplier integration, the performance of the supply chain, integration of internal influence on the performance of the supply chain, customer integration influence on the performance of the supply chain. Object of this research is on SMEs Performers Production and Distribution of bran in Banten respondents about Integration Effect to improve supply chain performance. This study uses a quantitative method using descriptive research and causal research. Data from all three variables the program analyzes using Structural Equation Model (SEM) in the Software SmartPLS 2.0.m3 version. The population in this study is the owner or managers of SMEs Actor Production and Distribution of Bran in Banten Province. The Data will be used in this research is primary data by sending questionnaires to 100 owners or managers of SMEs Actor Production and Distribution Bran located in Banten Province. Based on the analysis of the data showing the effect of supplier integration, internal integration effect, and the effect of the integration of customer relationship positive and significant impact on supply chain performance. Keywords: supplier integration, internal, customer, supply chain performance

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