Mardiyansah, Aan and Mukhroman, Iman and Burhanudin, Burhanudin (2012) MANAJEMEN STRATEGI PR DALAM PENANGANAN PEMBERITAAN NEGATIF PEMPROV BANTEN (Studi Kasus Perencanaan Strategi Penanganan Berita Kasus Dana Hibah Oleh Biro Humas dan Protokol Setda Provinsi Banten). Lainnya thesis, Universitas Sultan Ageng Tirtayasa.
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Abstract
Aan Mardiyansah. NIM. 6662081118. Skripsi. Manajemen Strategi PR Dalam Penanganan Pemberitaan Negatif Pemprov Banten (Studi Kasus Perencanaan Strategi Penanganan Berita Kasus Dana Hibah Oleh Biro Humas dan Protokol Setda Provinsi Banten). Kata Kunci: Perencanaan Strategi Penelitian ini untuk mengetahui Biro Humas dalam menjalankan manajemen strategi, dalam penanganan pemberitaan negatif seperti pemberitaan negatif dana hibah. Menurut Mc Elreath, manajemen strategi PR atau Humas berarti penelitian, perencanaan, pelaksanaan dan pengevaluasian suatu kegiatan komunikasi. Tujuan penelitian ini untuk mengetahui manajemen strategi PR dalam penanganan pemberitaan negatif Pemprov Banten, (Studi kasus perencanaan strategi penanganan berita kasus dana hibah oleh Biro Humas dan Protokol Setda Provinsi Banten). Teori yang digunakan dalam penelitian ini adalah menggunakan tahap dan perencanaan strategi berdasarkan Smith, supaya peneliti fokus dan dapat menggambarkan lebih jelas manajemen strategi PR, dalam penanganan pemberitaan negatif dana hibah, dalam suatu perencanaan strategi di Biro Humas dan Protokol Setda Provinsi Banten. penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif. Data penelitian diperoleh dengan wawancara, observasi dan telaah dokumen. Hasil penelitian Biro Humas menjalankan komunikasi dengan berdasarkan tingkatan manajer dalam manajemen, yaitu tiga tingkatan berupa manajer lini, manajer menengah dan manajer puncak. dan berdasarkan teori smith, formative research phase dalam manajemen strategi Biro Humas, dalam penanganan pemberitaan negatif dana hibah Pemprov Banten. menggunakan analisis situasi, analisis organisasi dan anlisisi publik. Kemudian penanganan pemberitaan negatif dana hibah ini, di strategy phase Biro Humas memiliki reputation management goal, relationship management goal dan task management goal. yang di formulasikan aksi dan strateginya secara proaktif dan reaktif seperti dalam tactic phase, berupa taktik organizations media dan taktik news media. setelah itu penanganan berita negatif dana hibah, di evaluative research phase Biro Humas melakukan evaluasi internal.
| Item Type: | Thesis (Lainnya) |
|---|---|
| Additional Information: | Aan Mardiyansah. NIM. 6662081118. Skripsi. PR Strategy Management In Banten province Handling Negative Reporting (Strategic Planning Case Studies Case Handling News By Grant Public Relations and Protocol Bureau of the Regional Secretariat Banten province). Keywords: Strategic Planning Study was to determine the Public Relations Bureau in implementing management strategies in the treatment of negative news such negative grant. According to Mc Elreath, management or PR means public relations strategy research, planning, implementation and evaluation of a communication activity. The purpose of this study to determine management strategies in the treatment of negative PR Banten province, (Case studies news strategic planning, case management grant by the Bureau of Public Relations and Protocol Setda Banten). The theory used in this research is to use strategy and planning stages by Smith, so that researchers can focus and more clearly describe the management of a public relations strategy, in the handling of negative grant funds, in the strategic planning of the Bureau of Public Relations and Protocol Secretariat Banten Province. This study used a descriptive qualitative approach. Data were obtained through interviews, observation and document review. The results run the PR Bureau based on the level of communication with managers in the management of three levels such as line managers, middle managers and top managers. and based on the theory of smith, formative research phase in the management of the Bureau of Public Relations strategy, in the handling of negative grant funding Banten province. using situational analysis, organizational analysis and public anlisisi. Then the handling of negative publicity this grant, in the strategy phase Bureau of Public Relations reputation management has goal, relationship management and task management goals goal. formulated an action and strategy in a proactive and reactive as in phase tactic, a tactic Organizations media and news media tactics. after handling negative news grants, in evaluative research phase of internal evaluation Bureau of Public Relations. |
| Subjects: | Communication > Communication (General) |
| Divisions: | 06-Fakultas Ilmu Sosial dan Ilmu Politik 06-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-Program Studi Ilmu Komunikasi |
| Depositing User: | Admin Eprints Untirta |
| Date Deposited: | 13 Feb 2019 02:01 |
| Last Modified: | 13 Feb 2019 02:01 |
| URI: | http://eprints.untirta.ac.id/id/eprint/1246 |
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