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KARAKTERISTIK DAN PERAN PEDAGANG KAKI LIMA DALAM MEMASARKAN PRODUK PERTANIAN SEGAR

ARDIANSYAH, HARDY (2016) KARAKTERISTIK DAN PERAN PEDAGANG KAKI LIMA DALAM MEMASARKAN PRODUK PERTANIAN SEGAR. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.

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Abstract

Street Seller from year to year the number has been increased , but increase in the Street Seller was not in balance to facilities and infrastructure sufficient . The problem is constrained the role of Street Seller in marketing agricultural products fresh . This study attempts to ( 1 ) analyze the role of street Seller in marketing agricultural products , ( 2 ) distribute agricultural products , ( 3 ) cut chain marketing , ( 4 ) sells products with the price of compete ( 5 ) to improve economic conditions small . This study was conducted in the Serang City , Banten . This research uses the method descriptive analysis with the quantitative approach . The research results show that ( 1 ) characteristic of Street Seller in the Serang City among other: generally of the male sex , aged 26 -35 years , educated elementary school , very Rp 500,000 - Rp 1.000.000 , having the monthly income Rp 500,000 – Rp 1.500.000 , the length of working time Street Seller in the Serang City 1-10 years ( 2 ) the role of Street Seller namely marketing of agricultural products is in the category of high , distributing agricultural products is in the category of being , cut marketing chain is in the category of high , sell agricultural products at a price compete is in the category of high and to improve economic conditions is in the category of small high . Keyword : Characteristics, Street Seller

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIP/NIM
Thesis advisorAliudin, AliudinUNSPECIFIED
Thesis advisorGunawan, GugunUNSPECIFIED
Subjects: S Agriculture > S Agriculture (General)
Divisions: 04-Fakultas Pertanian > 54201-Program Studi Agribisnis
Depositing User: Perpustakaan Pusat
Date Deposited: 24 Mar 2022 11:18
Last Modified: 24 Mar 2022 11:18
URI: http://eprints.untirta.ac.id/id/eprint/10607

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